Keyword research remains one of the most important aspects of SEO for any website.
Taking the time to research keywords can provide you with information about what keywords to target in your content, as well as inspiration for a niche or for content.
However, with so many different keyword research tools out there, it can be difficult to know where to start and what program to use.
My personal recommendation for anyone getting started in internet marketing is a program called Jaaxy.
I’ve actually heard the question ‘what is Jaaxy?’ a number of times in the past, and this post should provide a lot of information about the tool and what it is useful for.
Unlike many keyword research tools, Jaaxy is relatively inexpensive and it is very easy to use.
This makes it especially important for anyone just getting started in internet marketing.
So, what is Jaaxy?
Basically, it is a keyword research tool that makes keyword research fast and relatively easy even for people who have never tried it before.
As a keyword tool, Jaaxy offers a number of metrics about different keywords, including the average traffic, the level of competition and whether a given keyword is worth pursuing.
I have used a number of different keyword tools over time, and Jaaxy is probably the easiest one to pick up and use immediately. That isn’t really too surprising though because the tool was developed with a strong focus on beginners.
This is something I really like about the tool, and honestly, it is a great place to get going, particularly if you are a little bit unsure of yourself.
Jaaxy has three different membership levels, depending on your needs and on your budget.
The free trial is perfect for anyone interested in Jaaxy, and really, it’s too good to pass up. There are some major limitations with the trial and it doesn’t show off many of Jaaxy’s additional features.
You can even give Jaaxy a go now, if you want.
However, for basic keyword searching, the trial is very relevant.
The pro level of membership is the next one up, and this is the version that is most commonly used.
$19 a month for pro isn’t too bad as far as keyword research goes and this does give you access to most of the main features of Jaaxy, including many of the additional tools that the site offers.
The biggest advantage of switching from Pro to Enterprise is speed.
The Enterprise version of Jaaxy has faster searching speed in general and a number of other features that make it easier and faster to search keywords.
This is particularly important for people with large websites or ones who publish content very frequently.
The $49 a month cost for Pro might seem a bit out of reach, but the people who would gain the most from this level of membership are the people with a website that is already profitable.
If this was the case, then $49 a month to improve your profits may well be a worthwhile investment.
Features of Jaaxy
The biggest element of Jaaxy is its role in keyword research ability and that is what the service is known for.
However, Jaaxy does actually offer a number of other useful tools that can be used to augment keyword research and help people develop their site further.
In fact, I can’t really answer the question ‘what is Jaaxy?’ without going into the features of the program in considerable detail.
With Jaaxy, keyword research is easy to do. For example, a search for the keyword ‘Best Paragliding Equipment’ would turn up a set of results like this:
In total, any single search will turn up 30 different results.
The very first one on the list is the specific keyword that you searched for, while the other keywords are different variations along with their keyword statistics.
I’ll go into some of the metrics in more detail later in this post, but in general, they break down as follows:
- Avg (average): Average amount of traffic that the keyword receives within a month
- Traffic: The estimated amount of traffic that you would get if you were to rank for that keyword
- QSR (Quoted Search Results): A measure of competition based on number of competing web pages
- KQI (Keyword Quality Indicator): A visual indicator of the quality of a keyword
- SEO: A 1-100 score of keyword quality where a high score is better.
On the free and the Pro versions of Jaaxy, you have to click the QSR button to see the QSR, KQI and SEO statistics, while the Enterprise provides them for you immediately.
If you do click them, the same set of keywords ends up looking like this:
I find that the KQI acts as a great way to see visually which keywords are worth considering in more detail and which ones aren’t.
Additionally, each keyword in the list is a link. If you click it, Jaaxy then searches for the keyword that you click on.
This makes it a great tool for brainstorming and for going through many different keywords quickly.
There is also a section off to the side that contains keywords that are related to your topic.
These keywords aren’t always completely relevant, but they tend to be more varied than the ones in the list, which makes them good for ideas and new directions.
Jaaxy updated recently, and one of the features of the new update was tabbed searching.
This allows users to have different searches open at the same time.
This can be really important for people who are working on multiple websites, niches or even just different aspects of the same niche.
Each tab is its own independent keyword search and you can move back and forth between them easily.
Personally, I love this, as it lets me follow two different trains of thought without losing either one of them.
The number of tabs you have access to depends on your level of membership.
You don’t have access to any tabs when you are using the free trial.
However, the Pro membership has access to two tabs and the Enterprise membership has access to five.
You also have the ability to check individual results like this and save them to a list:
You can continue to do this as you go through keyword research, which makes it really easy to keep track of which keywords you like and what their statistics are.
You can then take this list and export it to use the keyword data elsewhere.
The ability to keep and export lists can be particularly important if you have a lot of keywords.
This means that you can put the information into a program like Excel and sort it, or just store it on your computer for later use.
This is actually a relatively new addition to the site, and the name refers to a Google technique that uses Google Instant Search to see what is suggested for different phrases.
For example, using this approach with the term ‘Facebook’ yields the following results:
Notably, this is only a small selection of what is on the page and you have the ability to see the outcomes for different letters easily.
As before, the phrases are clickable and clicking them will take you back to the keyword search.
The alphabet soup method can be useful for finding new keyword ideas and also for other types of inspiration, such as ideas for content.
As the tool is an extension of Google’s Instant Search, the outcomes are based on real searches that people are doing.
To a degree, the outcomes are based on the popularity of searches, although there are other relevant factors also, such as language or region.
Nevertheless, the Alphabet Soup feature of Jaaxy can be very useful for new ideas and inspiration.
The search analysis section of Jaaxy lets you look at the SERPs for a given keyword on Google, Bing or Yahoo.
The particularly useful thing about this is that it lets you view some key things about the sites that rank.
These metrics provide you with important information about the pages that rank including whether they contain the keyword you are searching, what length their content is and the number of backlinks to the page (in terms of sites that link to the page, not the actual number of links).
A lot of this information is very useful in working out the strength of your competition and determining how to rank higher than them.
The brainstorm aspect of Jaaxy has two different functions.
The first is to act as a way of saving concepts and ideas.
You can enter any term into the queue and have it turn up like this:
This information is also accessible whenever you are researching keywords as a tab next to related keywords:
You can also click on any of the phrases in that list and that will conduct a keyword search for you.
The second aspect of the Brainstorm feature is a bit more unusual.
This part of Jaaxy shows the top 10 to 20 popular keywords in various feeds, including Amazon Best Sellers, Twitter and Yahoo Buzz.
The + signs next to the different terms let you easily add them to your Brainstorm Queue, and you can then search them from there or just keep them on the list.
To look at ‘what is Jaaxy?’ the other thing we really have to talk about is the metrics.
Every keyword tool has different ways of measuring outcomes, and knowing how the metrics work is important for understanding the results you find.
Like any keyword research tool, Jaaxy has two main metrics. These are competition and traffic.
These are the two most important pieces of information for targeting any keyword.
Competition refers to either the number of other sites that you are competing against or how difficult competing against those sites is likely to be.
If you choose a keyword with a high level of competition, it ends up being very difficult to actually rank for that keyword. This is particularly true if you have a new site or not much experience online.
Traffic refers to the number of people who search for the keyword you are looking at.
This is an important metric because it provides an indication of how much traffic you could get if you were to rank for the term that you are interested in.
The first thing to note is that Jaaxy will get different results than its competitors.
Actually, this is true of any keyword research tool.
There is a lot of variation in how people work out what is the best keyword, and products that offer keyword research tend to focus on what they consider to be the most important.
This also means that having different outcomes is not necessarily a bad thing.
In this part of the article, I want to step you through the metrics that Jaaxy does use and show you that these are accurate and relevant.
The Competition Metric
For Jaaxy, the QSR value is the level of competition for a given keyword term. The term stands for Quoted Search Results, and Jaaxy defines it as follows:
In practice, this means that Jaaxy classifies competition based on the number of exact match keywords.
So, if I were to search ‘Health Benefits of Drinking Coffee’ under Jaaxy, it gives me this as an outcome:
If I were to look up the same term as an exact match in Google (i.e. using quotations) I would get this:
However, going to the last page of the search results I get the following message:
That number, 284, is important because that’s what the QSR represents. In this case, the Jaaxy search gave 290 as a QSR, which isn’t too far off – especially when you consider that things like physical location and search history can have some bearing on the exact results you get.
QSR values are a fantastic way to see competition at a glance and compare the competition between different keywords easily.
Jaaxy also takes this one step further and offers a KQI value, which stands for Keyword Quality Index.
This is a color-coded visual indicator of how good a keyword is based on its traffic and QSR, like this:
Under the KQI, green = good, yellow=okay-ish (not shown here) and red=bad.
Generally speaking, Jaaxy recommends looking for a QSR of below 300. The amount of traffic you look for really depends on your own needs and what you are comfortable.
If you search the same keyword term in different tools, you will find very different estimations for traffic.
One of the biggest problems with traffic is Google. Google’s ranking algorithm is something the company heavily protects and Google has a huge focus on trying to stop people manipulating it.
Over the years, Google has been steadily withholding more and more keyword search data from external companies, making it more difficult to determine traffic for keywords and for sites.
Companies that offer keyword research tools are now unable to make use of the traffic data from Google, which causes substantial problems.
To get around this, companies use different methods of estimating traffic. Some make it clear what they are doing while others don’t.
Jaaxy’s approach is to provide a single traffic metric that is the combined total of traffic from all different search engines. This includes Bing, Yahoo, Ask and really just about any other search company that you can think of.
Because of this, the estimates of Jaaxy tend to be higher than those of their competitors.
For example, this is the traffic estimate for the keyword ‘Health Benefits of Drinking Coffee’
In this case, Avg (short for average) is the number of searches for the keyword within a month, while traffic is the number of clicks a page should (theoretically) receive if it ranks for the term.
In contrast, here is the traffic estimate for the same term using Moz’s tool:
As Jaaxy’s traffic information appears to be global, Jaaxy is getting traffic of 537 for the keyword, compared to 190 for Moz.
However, while Jaaxy is considering traffic from all different search engines, Moz is just considering a single one – which is Bing.
Likewise, Google has a different traffic estimate again in its keyword planner:
It’s possible that Google’s data comes from search traffic itself, although it may also be more connected with PPC advertising, as that is the focus of Google AdWords.
Google’s numbers are interesting, and they are easily accessed, but personally I don’t trust them.
Google doesn’t seem to particularly like people doing SEO, so it’s very likely that its numbers are misleading or that it will suddenly change them.
With all of these traffic numbers, it can be difficult to know what to service to choose.
Personally, I think that Jaaxy’s measure is actually very relevant and can be very useful for SEO.
By using traffic information across many different search engines, Jaaxy’s estimations may come closer to the actual amount of traffic for a keyword from Google than anything else (as Google is the most popular search engine).
Additionally, most people focus on Google when doing keyword research, but Google isn’t the only search engine out there.
Ranking in other search engines might not offer as much traffic as ranking in Google, but the two approaches aren’t mutually exclusive.
Instead, if you are doing keyword research specifically with Google in mind, you may well find that you rank in other search engines as well.
As such, the traffic estimates of Jaaxy really are accurate in terms of how many people are searching for a given keyword.
Jaaxy also offers a quick and easy way to see how a website ranks for a given keyword. To look at this, all you do is input the keyword and the specific URL that you are considering.
So, if I put in the keyword from earlier ‘Health Benefits of Drinking Coffee’ and a website that was part way down the SERPs for that keyword, I get this information:
The tool also puts information about the keyword in the search history. That means that you can simply click on the search button to recheck how that page is ranking.
Being able to check and recheck simply is an effective tool. This lets you keep an eye on how your own page ranks and how your competition ranks over time.
If you have checked the same keyword in the past, then there will also be a green or a red arrow under the position with an indication of how many positions your site has changed since you last looked.
This can be useful for checking trends in site performance and whether you are being successful at ranking.
A final element of Jaaxy that can be useful is the Affiliate Programs section.
This feature of the site gives you the ability to search to see whether there are any affiliate programs out there matching your keyword and gives some basic information about these.
For example, you might see records like this:
This can be a useful tool for finding affiliate programs to promote, however, it does barely scratch the surface of the affiliate programs out there.
The main advantage of Jaaxy’s approach is that it provides an easy to scan indicator of the different levels of payment for the affiliate programs, offering an indication of which ones might be worth pursuing.
Every keyword research program is different and has different approaches to the same problems.
This means that having some form of training in place is essential for ensuring that people who are new to the site know how to use it effectively.
The main training that Jaaxy offers is in the form of two videos.
Both videos are relatively new and appear to have been made following the site revamp, meaning that they consider the new elements of Jaaxy as well as the older ones.
The first training video provides an overview of the keyword functions in Jaaxy, including keyword research and Alphabet Soup.
The emphasis of this particular video is on Jaaxy itself and the different keyword research tools that the site offers.
The video also offers a glimpse into what Jaaxy Enterprise offers as the keyword research is being done through an Enterprise account.
Most of the approaches discussed in this particular training video can be done with any account, but some are Enterprise only.
One example of this is the ability to sort keywords by Traffic, QSR or some other factor. This cannot be done on any of the lower accounts.
In particular, the first training video talks about the keyword research component of Jaaxy, Alphabet Soup, Search History and using saved lists.
The second video essentially carries on from the first and talks about additional elements of the site and the role that these play in keyword research.
Even though the training for Jaaxy only consists of two main videos, there is a lot to learn in them. This information should be enough to learn and understand Jaaxy itself.
Becoming familiar and effective at keyword research, in general, is not something that Jaaxy training really teaches, but I wouldn’t expect it to either.
Instead, sites like Wealthy Affiliate provide more specific training for keyword research as a whole and how to use it well.
Supplementing Keyword Research
No single keyword research tool is perfect or complete.
Every keyword research tool makes use of different metrics and different ways of calculating those metrics.
Because of this, they end up providing different information and may classify a given keyword differently.
The competition metric at Jaaxy is a perfect example of this.
Jaaxy measures competition in terms of the number of sites that use the exact keyword phrase that you are looking for.
This means that in the case of the following keyword, you would be competing against roughly ten different web pages:
That sounds fantastic, but it’s only part of the story.
It’s actually pretty rare for people to search for anything using quotation marks.
Instead, someone searching for the keyword would probably search for it without quotes, which gives a whole different set of pages:
Much of the time, the top results in the SERP (Search Engine Results Page) don’t even use the keyword phrase.
Does that mean that Jaaxy is useless?
No, not at all.
If you have a high-quality website with relevant content, then you are more likely to rank with the exact keyword than without it.
As you can see here, the same web page ranked for both the exact match keyword (on the left) and the standard keyword (on the right):
In practice, this means that the competition information from Jaaxy is just the first step.
You can use the information from Jaaxy to rank, and to rank well, but first you need to consider what you sites you are trying to rank against.
Take the keyword ‘Is Coffee Good for your Health’ as an example.
Jaaxy seems to think that it is a pretty good keyword, with a QSR of 86 and an average of 277 searches per month.
This might suggest that ranking for this keyword would be pretty easy.
However, before you make any decisions, the first step is to run that keyword through Google and see what comes up on the first page. In this case, you get something like this:
The first thing to note is that none of the first five results have the exact keyword in them. That’s the good news.
The bad news is that all of these sites are pretty major and have very strong reputations. For example, do you think you could realistically rank against Harvard.edu?
You can take this a step further and use the free toolbar from a site called Moz to look at the page authority (PA), domain authority (DA) and some other information. For the same five sites, that information looks like this:
In all but one case, the DA of the site is above 90 and the PA is around 80. This means that it would be challenging to rank against the site.
In fact, the keyword tool from Moz (which is a paid service), gives the keyword difficulty at 78%, which is pretty high.
I still think Jaaxy is a fantastic tool, particularly for beginners.
It allows you to look at the metrics for a large number of different keyword variations at once, and quickly work out which ones look good in terms of traffic and competition.
You can then take this information and glance through the SERPs or use additional tools to find out more.
Jaaxy for Brainstorming
One thing I love about Jaaxy is that it is a fantastic tool for brainstorming. This includes figuring out ideas for new keywords, for topics, for content and even for entire niches.
There are a few different aspects of this.
The first is the keyword research component itself. When you search for a keyword Jaaxy gives you the metrics for the specific keyword you search as well as a range of other ones, like this:
The first keyword in that list is the one that I actually searched for while the others are different variations.
Each keyword on the list is a clickable link. If you click it, Jaaxy does another search based on that keyword, giving you a whole new set of results.
This can be a great way of brainstorming, as each time you do a search you get a large number of different variations.
For example, I could start with a very general keyword like ‘cosmetics’.
This shows me a range of different results. Some of them are related to cosmetics while others seem to be related to cosmetic surgery. I might then choose the term ‘Makeup Cosmetics’ from that list (second from the bottom).
Doing so would give me a different list of related keywords:
Once more, I could choose one that looked interesting to me, like ‘Makeup Sets’ at the bottom of the related keywords or ‘Avon Makeup Cosmetics’ in the normal keyword list (in this case, I’ll choose the latter).
This leads to another more specific list.
You can dig down with keywords as far as you like until you find ones that have the traffic levels and level of competition that you find desirable.
Additionally, you can save the keywords you do like to a list so that you can access them later on.
The second aspect is related phrases. These phrases tend to be of the same theme as your keyword, but they are more different than the other keywords that Jaaxy brings up.
They are also clickable links, making it easy to jump between keyword research and brainstorming.
You can see those keywords at the right of any search, like in the images above.
A third thing is the alphabet soup element of Jaaxy.
I talked about this technique earlier in this article, but in general, alphabet soup is a very effective way of getting lots of keyword ideas relatively quickly.
This is probably the most elegant approach I’ve seen to the alphabet soup technique, but it isn’t the only one out there.
Jaaxy’s approach is good for combining alphabet soup with keyword data and getting to the keyword information easier.
However, if you want to search for inspiration in a more bulk-wise fashion, I’d suggest using the free alternative Ubersuggest.
Now, all Ubersuggest does is alphabet soup, so it isn’t useful for keyword research.
Despite this, Ubersuggest is effective as an alternative option and it gives results like the ones you see below.
Both tools work well, and there are other alternatives out there. Ultimately, what you choose will depend on your specific needs.
Additionally, the Brainstorm feature of Jaaxy can sometimes be useful for figuring out new keyword ideas, particularly if a trending term happens to fall within your niche.
This is also a good way to keep an eye on popular topics or products, as you may find a way to use these unexpectedly.
Using Jaaxy Effectively
Jaaxy is a very simple keyword tool to pick up and use. Most of it is pretty intuitive, particularly if you already know a bit about keyword research.
However, getting the most out of Jaaxy can take a little bit more time and effort.
After all, Jaaxy can give you hundreds of thousands of keyword results, but it is up to you to work out what ones are best for you and how to incorporate these into your site and content.
Low Hanging Fruit and Long Tail Keywords
A common concept in keyword research is low hanging fruit.
In general, the term low hanging fruit refers to something that is very easy to get. In keyword research, this refers to keywords that are easy to rank for.
Specifically, these are keywords that have a very low level of competition.
The creators of Jaaxy tend to recommend only ever focusing on keywords that have 300 QSR or lower. However, with low hanging fruit, you tend to target keywords that have a QSR of less than 100 or even less than 50.
These keywords may have low traffic, but they are relatively easy to rank for.
This can be a particularly important technique for a new site because getting some pages ranked can go a long way towards getting a site that is successful in the long-term.
For example, in the keyword list from earlier the three highlighted keywords have a low enough QSR to be considered low hanging fruit.
Any one of these keywords could be easily used in content.
However, it would still be wise to check the SERPs for the keywords first to determine whether any of the high ranking websites for that keyword would be too challenging to rank against.
A related term is long tail keywords.
A long tail keyword is a keyword that is much longer than normal. For example, a long tail keyword typically consists of 4-8 words.
Long tail keywords are interesting.
This type of keyword tends to be very specific, which tends to mean that there is less competition and traffic for the keyword.
However, this does make it easier to rank for a long tail keyword. Additionally, it means that the traffic you get from a long-tail keyword is more relevant to your site.
For example, the following is a long-tail keyword related to the original search above.
The traffic is pretty low, but as you can see there is no competition for the quoted keyword. That means that there are no web pages that use that exact phrase at all.
This does still mean that there is competition, but the 0 QSR is an indication that you have a leg-up over the competition.
This means that the keyword ‘Paragliding Equipment on a Budget’ is both a long-tail keyword and a low hanging fruit.
For a website in this niche, this might be a good keyword to use, particularly early on.
Now I know that less than 10 searches per month doesn’t look very exciting. However, developing a website is a long-term task. Say five people searched that term each month and two of them landed on your site, that’s still 24 visits in a year.
It might be small numbers, but this adds up when you have 20 or 30 pages on your site and especially when you have more.
Additionally, good quality content often ranks for many contextual and semantic keywords that you did not plan for, so you may end up with much more traffic than you anticipated.
Furthermore, getting traffic to your site can often create repeat visitors and also make it more likely that your visitors will promote your site and get other people to visit it.
The last thing about long tail keywords is the intent behind them.
If someone types ‘photography’ they could be looking for a large number of different things.
Even if you did manage to rank for that keyword or a similar one, many of the people who ended up at your site wouldn’t be interested in what you were talking about or promoting.
For example, they might be looking for tips or training, where you were promoting low-priced equipment.
In contrast, the people who come to your site from a long tail keyword are much more precise in what they are looking for. This makes them more likely to be interested in what you are promoting.
Overall, this means that long tail keywords tend to be better for making sales.
Early on in the life of a site, its normally a good idea to choose keywords that are relatively low in competition, like the low hanging fruit.
This acts as a way of getting some traffic to your site and also establishing what your site is about.
However, you will probably find that it takes a while to rank well in Google even for these keywords because of the way that new sites tend to get sandboxed.
What happens is that it takes Google a little time to figure out what a new site is about and to make sure it isn’t trying to game the system.
Because of this, there can be a period of a few weeks or even a few months where pages won’t rank even when it seems like they should.
There really is nothing you can do but keep working and waiting, and you will eventually get out of this space.
So, don’t be discouraged if it takes your site a while to rank, this doesn’t mean that you are doing anything wrong.
Overall, as your site grows and matures it will get easier to rank for content and you will rank faster.
This happens because keywords are only one component of the ranking algorithm, and other factors like domain authority, links and the relevance of content all play a role in how individual pages rank.
As your site gets more developed, you can start to aim for keywords with higher competition.
These keywords often take longer to rank for, but it is still very possible to rank for them.
Ideally, you would want to choose high-quality power pieces to target the more challenging keywords with, as these are the most likely to be successful.
When it comes to choosing keywords, people often place far too much emphasis on the amount of traffic.
It’s easy to say that you don’t want a keyword with less than 100, 200 or 500 visits a month, but in practice, this isn’t a good approach.
This goes back to the concept of low hanging fruit.
Which is better – to rank in the top spot for a keyword that gets 50 visits a month, or to rank on the 20th page for a keyword that gets 4,000 visits a month?
For website traffic, the first of those two options will always be better.
The thing is, very few people searching a keyword will look past the first couple of pages and most will stay on the first page.
This means that if you don’t rank on the first two or three pages for a given keyword, you won’t get any traffic from it at all.
If that is the case, what is the point of the content – if no one is going to read it?
As such, you need to be realistic about the keywords you target, both in terms of traffic and competition.
By all means, target a keyword with high traffic and high competition, but if you do so, make sure that your article and site has what it takes to rank for that keyword. If you don’t, you’re just wasting your time.
Content Quality and Quantity
Keywords are powerful tools, but not on their own.
Realistically you can have the best keyword in the world but never rank.
Conversely, you can rank for a high competition keyword or for a keyword that you never even targeted in the first place.
Your content is what makes the difference in ranking.
Many internet marketers write short articles that barely even skim the surface of their topic. Many times the content will say things that are obvious and that the site’s audience already knows.
People who do this feel that if they push out enough content, they will rank and their site will be successful.
But, that isn’t how it works.
There are a huge number of different websites and web pages online, and the number continues to grow hourly.
Regardless of what niche you are in, you are going to face significant competition.
Additionally, Google and other search engines are starting to favor semantic searches and related keywords.
This means that the search engine tries to give search results based on what the reader wants, rather than the specific keywords that they used.
To do this, the search engine uses a number of different cues, including words and phrases in the article and the keywords.
This is why many of the pages that rank for a given keyword don’t actually contain the keyword at all.
If you are developing high-quality content that is relevant to your keyword, then you are much more likely to rank.
The length of your content is important for ranking as well.
Short content is never likely to have many related keywords and this can make it much harder to rank.
In fact, Google tends to see longer content as being more authoritative, and the top ranking spots in Google frequently have more than 1,000 words in their content.
Longer content also tends to engage the attention of the audience more as well.
This means that longer content will often be shared more frequently, which can help with ranking and certainly helps with traffic.
Consistently producing relevant, high-quality content for your website is an important aspect of driving traffic to your site and ensuring that Google thinks of your site as relevant and authoritative.
Not all content is created equal.
Most websites have different types of content and both the writing strategies and keyword strategies will differ depending on the type of article at hand.
For example, pillar articles tend to be longer and more complex articles that sites use to provide a large amount of in-depth information on a given topic.
These types of articles can often be highly popular and attract a considerable number of links.
As such, it’s often beneficial to target a relatively high traffic high competition keyword for this type of content.
While it may take time to rank for the keyword, this type of article is likely to eventually rank for it, which guarantees a high amount of exposure.
In contrast, regular blog posts often target less competitive keywords.
Such content tends to be posted regularly.
This allows people to rank their content faster, which in turn leads to traffic sooner.
This can be beneficial for the site in many ways, especially if it is a relatively new site.
Is Keyword Research Dead?
Like any other keyword research tool, Jaaxy is only effective if the process of keyword research is relevant.
Google has been steadily increasing its emphasis on context and on related keywords, meaning that many of the sites that rank don’t even contain the keyword whatsoever.
Some keyword research tools get around this issue by basing their metrics on the SERPs for the keyword, while others (like Jaaxy) focus on the keyword itself and exact matches surrounding it.
The approaches do provide different information, but they are both relevant and reliable.
Despite the emphasis on related content and keywords, keyword research is still a critical approach for ranking a web page.
Let me explain.
Google has an algorithm for how it ranks websites.
This algorithm changes over time, and no one outside of Google knows every component that goes into it.
In many ways, the algorithm is one of Google’s main products, so the company is very possessive about the algorithm.
All of this makes it difficult to work out exactly what factors make web pages rank and which factors are more important.
What we do know is that keywords matter.
All else being equal, a web page with the keyword will rank higher than one without.
However, the thing to remember is that this assumes that all else is equal, which is rarely the case.
Instead, you will often find that sites without the keyword you are looking at will rank higher because they are better quality overall or Google thinks that they are more related to the topic.
This is one of the reasons that writing good quality content is so important.
Google takes many different indicators from your content and these play a role in your ranking.
For example, I have used the keyword ‘Is Coffee Good for your Health’ multiple times in this article as a part of the discussion.
However, it’s highly unlikely that I would ever rank for that keyword because neither my content or my site has anything to do with health or coffee.
If much of this article talked about concepts related to that topic, like the debate over whether coffee is healthy or unhealthy, the way that coffee contains antioxidants or the way that coffee can improve brain function, I would be more likely to rank.
This is also why long content tends to rank better than short content.
The longer your content is, the more chance it has to contain relevant contextual keywords and the more likely it is to rank for keywords you didn’t optimize for.
For the majority of content, it is advisable to write upwards of 1,000 words, although the exact length depends on your topic and how much you have to say.
Overall, contextual keywords, the quality and relevance of your page, and the quality and relevance of your site, all play a role in how a given page ranks.
If you don’t focus on writing quality content and having a quality site, then all the keyword research in the world won’t make the difference.
However, if you do focus on having quality in your content and on your website, then targeting keywords can make all the difference to how your website ranks.
Is it Worth the Cost?
Jaaxy is relatively inexpensive for a keyword research tool overall.
However, many of the people who use Jaaxy or are considering Jaaxy are new to the internet marketing field, and for people in this position, $19 per month can seem a bit expensive.
My first suggestion for anyone is just to try it. Jaaxy does have a free trial (30 searches), this is more than enough to work out whether you like Jaaxy.
Additionally, if you use those 30 searches carefully they can provide you with enough to get started.
I have found Jaaxy to be well worth the time and the money that I have invested in it.
Realistically, any half decent keyword research tool is going to cost. So, if you want to do keyword research, you are going to have to pay for it.
Your keywords are one of the most significant things that gets traffic to your site.
This means that you have to conduct good keyword research right from the beginning and Jaaxy is a fantastic place to do this.
After all, if you are developing an online business to earn money, then it does make sense to invest money in the business.
If you are focused and research well, then you will find that the extra profit you make outweighs the cost.
At the end of the day, being successful with keyword research is about the tool you use and also about understanding your results. It really is important to take the time to look at what the numbers you get mean and how they are related to your website and overall topic.
There are many people out there who do use Jaaxy to search keywords and are successful at getting ranked for those keywords and making money from them.
Indeed, Jaaxy really does provide a good indication of competition and traffic for keywords, particularly if you need to find a lot of different keywords.
For these reasons, Jaaxy is my preferred tool for keyword research.
While I might sometimes supplement the results from Jaaxy with those from other tools, I find that Jaaxy is a fantastic place for initial research.
If you have any questions at all about ‘what is Jaaxy?’ or anything I’ve talked about here, feel free to leave me a comment below and I’ll get back to you.
You can also find out a lot more about Jaaxy and keyword research in general at Wealthy Affiliate. This is a fantastic training website offers training and support to help people successfully make money online – regardless of how much previous experience they have had.