Finding good keywords and using them well is one of the most important aspects of SEO, but, how do you figure out what keyword density to use?
When I first started internet marketing, figuring out keyword density really confused me because everyone has different advice about the best keyword density for content creation.
For some people, the ideal density is 3%, for others it is 2% or even 1%. Some other people vary their density depending on the keyword they have chosen and the article they are writing. I have even heard some people recommend as much as 7% keyword density – which seems stupidly high.
It’s easy to believe the hype.
After all, it makes sense that the more times you mention a keyword, the more search engines pay attention to your site.
The problem is, it doesn’t actually work this way.
Before we get any further, I want to briefly cover what keyword density actually means.
Keyword Density – The Basics
The term keyword density refers to how often you use your keyword.
In essence, you take an article you have written, work out how many times you used your keyword (the find feature in Word helps), divide that by the total number of words and then multiply by 100 to get the percentage.
The concept is that you alter the number of keywords based on the number you get.
So, if your density is too low, you add keywords. If it is too high, you take some out.
Keyword density has been used as a metric for quite some time and there are still a large number of people who swear by it.
However, Google and other search engines have been consistently moving away from keywords and towards content, suggesting that keyword density has lost a lot of its advantage.
Don’t Use Keyword Density for Content
Keyword density is an old-fashioned approach and it honestly isn’t that effective anymore.
In fact, Google has made it clear that keyword density is not something you should be focusing on in your content.
For starters, search engines really don’t look at your keyword density, and they are getting better at seeing the context of your posts, rather than just your keywords.
The key really isn’t the density of your keywords; it’s whether they are natural. Realistically, if you cram your content with keywords, then the search engine is going to figure this out, and ultimately, this will be detrimental for your website.
A more effective approach is to ignore keyword density for content altogether and to concentrate on your writing and the way that it sounds.
This means that when you do insert your keyword, it ends up being where it sounds best in the text, rather than being forced in.
Ignoring your keyword density might sound like a bad idea, but it really isn’t.
Ultimately, if you focus on your writing, it ends up being higher quality, and this is important for ranking in search engines and also for actually engaging your audience in the first place.
But, don’t forget to get your keyword in there somewhere.
Ideally, you want to include your keyword once at the top of an article and a few times in the body of the article – but there is no set rule for how often.
If you want to find out more about SEO and getting content to rank, a great place to start is Wealthy Affiliate. This site is a great source of training for all different skill levels. It also offers a strong community that can help you to learn exactly what you’re doing.