Company: Touchstone Crystal
Price: $139 for basic starter kit or $299 for advanced kit + $9.95/month for a website
Scam or Not: Not a Scam
Overall Ranking: 5/10
An Introduction to Touchstone Crystal
Touchstone Crystal is a jewelry-based MLM, offering a range of different jewelry products designed to appeal to women. The focus here is on Swarovski crystals.
These are man-made glass crystals that are designed to be visually stunning.
Products containing these crystals are sold by a range of different companies, including Touchstone Crystals. While Swarovski crystals may not be rare, they are often in demand because of how they look visually.
But, the interesting thing about Touchstone Crystal isn’t the crystals that are used. Indeed, there are lots of Touchstone Crystal reviews out there that talk about the jewelry and how appealing it is – and I’m going to talk about that a little bit too.
However, the more interesting thing is the Touchstone Crystal compensation plan, because the company is promoted as a way of making money.
Now, the idea of making money selling jewelry is certainly appealing and tends to be pretty popular. But, many Touchstone Crystal reviews fail to address whether or not making money this way is realistic.
How Touchstone Crystal Works
Touchstone Crystal follows a model called MLM, which stands for multi level marketing. That’s why we talk about a Touchstone Crystal compensation plan and that plan plays a key role in how much money you can potentially earn, along with how easy it is to make that money.
The key feature of a MLM is the dual focus on recruitment and sales. Typically, you can earn money by selling the products directly but the income potential is limited. Instead, the idea is to also recruit people into the company and develop a team under you.
Over time, members are then supposed to grow that team, adding in more members and increasing sales across that team.
The appeal here is that there are many bonuses tied into the performance of your team and its structure. You even get a commission from the sales that your team members make (often between 1% and 5%).
The precise commission plan and bonuses vary from one company to the next but this general pattern does tend to hold true.
This can sound really appealing. After all, if you can get a large enough team, the potential for income is quite high. And, there are some members in each MLM that do reach this level.
However, the catch is that building a team is much more difficult than you might imagine. Even just getting people to buy jewelry on a regular basis has its challenges and recruitment is an entirely different ballgame.
To be successful with any MLM, you really need to be able to create a decently sized team that is able to make consistent sales. But, in most cases, you’ll find that people don’t have the time or the money to get involved in this type of company. Even if you do get people to join, many of them simply won’t be effective.
But, each company is different and some are harder than others.
So, we’re going to take a look at the Touchstone Crystal compensation plan and the products on offer to see how easy or hard Touchstone Crystal truly is as a MLM.
The Touchstone Crystal Compensation Plan
As is often the case, the marketing for the Touchstone Crystal compensation plan makes the business model sound simply amazing:
Yet, most of the company’s actual claims are the same ideas that every other MLM talks about:
The company does also give some estimates of the income you can earn per month.
These estimates do sound great. But, they rely on the idea that you’re selling $700 worth of product per party. That’s not going to be realistic for many people.
What bothers me is that across all of the information the company provides, they’re never specific about the Touchstone Crystal compensation plan. In fact, the most specific information the company offers is this here:
Honestly, that’s not terribly helpful, as it is focusing on the highest amount of commission per person and offers no indication of what you have to do to reach that level.
Typically, commission plans tend to be complex, as members progress up through ranks and each rank has its own requirements. Touchstone Crystal doesn’t offer any information about how its plan works, aside from claiming that it is ‘simple’.
I highly doubt that would be the case, as in all my time looking at MLMs, I’ve never seen one with a simple compensation plan.
The fact that they hide this information is also a little concerning. It means that many people probably get into the company without a clear idea of the processes involved. That’s not encouraging. Personally, I’d want to know that information up front before I talked to any member about actually joining.
One other thing that I want to mention about Touchstone Crystal is that this is a party-based MLM. Often the MLMs that are targeted at women use this model and it has advantages and disadvantages.
The idea here is that you hold parties for friends where you promote the various products.
By doing so, you have the chance to show off the range, which can increase the potential for sales. Likewise, the group environment can create peer pressure, making people more likely to buy things.
In theory, the parties are also a way to tap into different social groups.
This happens because the distributor for Touchstone Crystal isn’t the host for the party. Instead, the host is a friend, who receives bonuses based on the sales in the party.
This gives them a strong incentive to round up as many of their friends as possible and to promote sales. If you use different hosts each time, you can end up with a much larger potential audience.
However, the party model doesn’t always work as well as advertised.
In practice, you’ll find that the same people want to be hosts, meaning that your parties tend to have the same guests. Additionally, people often have very similar circles of friends. So, two different hosts may still mostly invite the same people.
This gets even worse if you actually recruit people into your team.
After all, if you recruit someone with a similar social group to you, they’re going to try and make sales to the same group of people. Now, if your rank in Touchstone Crystal is high enough, you would earn some money from those sales. However, you’re losing out on your own sales to do so and your sales pay a higher commission.
The one other catch with these parties is that you’re showing off products.
In theory, the more products you have on hand, the greater your chance for sales. This creates strong pressure for you to buy products yourself. Doing so can mean you end up spending more money than you make.
The Product Selection
Touchstone Crystal essentially offers costume jewelry. This is jewelry that tends to look amazing but doesn’t contain precious metals or stones. In theory, costume jewelry tends to be less expensive than other types of jewelry, which can inspire people to buy more.
Because Touchstone Crystal uses Swarovski crystals, the end products are a bit more expensive but they are also more unusual. For example, you have products like these ones here:
Visually, they’re stunning and it’s easy to see how they might be appealing
But, they’re not cheap either.
However, there is some variation in pricing. For example, many of their simpler necklaces are under $100 and there are even a few (but not many) that are under $50.
At the same time, price isn’t everything. There are many people out there that will pay more than $100 for a decent piece of jewelry – and the products from Touchstone Crystal to tend to be pretty stunning.
Jewelry is also considered to be an ‘evergreen niche’. Essentially this means that people will tend to buy it no matter what. After all, jewelry does tend to be a bit of a feel good item.
But, the price is still relevant.
It’s a lot harder to sell an $100 product than a $5 one. For that matter, you can get some pretty appealing costume jewelry for next to nothing, like what Paparazzi Jewelry offers.
Plus, even if you can make jewelry sales through Touchstone Crystal, you probably couldn’t make them consistently.
For example, if a person buys an $109 necklace and a matching $29 pair of earrings from you, they probably won’t buy anything at your next party. For that matter, they mightn’t buy more jewelry from you for six months or more.
So, the price makes it pretty difficult to get repeat sales. You can still do it but you’d have to have customers that aren’t short on money and enjoy buying jewelry.
In this economy, that’s fairly tough.
My Personal Touchstone Crystal Review
Companies like Touchstone Crystal doesn’t work well for most people. It always sounds like you can make a lot of money through the company but that’s only true if you can progress far enough. Simply put, most members won’t be able to.
Nevertheless, the one advantage that Touchstone Crystal does have is that the products themselves are appealing. Additionally, Swarovski crystals are fairly well known and people do expect to pay a bit more for them.
So, that can help your potential to make money.
But, that’s only true if you have the right type of network. If you have a large social network that mostly consists of people with decent income and a significant amount of free time – then you could potentially do really well with Touchstone Crystal.
However, I suspect that very few people have networks like that.
For most people, Touchstone Crystal simply won’t be a good way to make money. You might find yourself making some initial money from sales. But, as the novelty wears off, you’re likely to find that your sales decrease.
Additionally, you end up facing a large amount of competition.
For example, you have to compete against other distributors and even against members of your own team. For that matter, you are also competing against other places where people buy jewelry.
After all, Touchstone Crystal isn’t the only company selling jewelry containing Swarovski crystals.
You also have to deal with competition from other MLMs. There are a lot of similar companies out there, many of which are directly targeted at women and use parties as a tool.
Often this means that people are already sick of being propositioned to and are fed up with parties. In most cases, anyone who would seriously consider joining Touchstone Crystal has probably already tried at least one other similar company and is well aware of the challenges.
The business model for Touchstone Crystal is one that may work for some people but not for most. Realistically, unless you are very outgoing and have a wide social group, I can’t imagine how you could successfully make a business out of Touchstone Crystal.
Now, you might be able to make a little money here and there. But, even doing that is going to involve a lot of effort and trying to convince your friends to buy things that they probably don’t want or need.
A much better option is to make money online. Doing this means that you don’t have to worry about making sales one-on-one. You can even still promote jewelry and Swarovski crystals if you really want to.
The main way of doing this is through a process called affiliate marketing. Affiliate marketing lets you earn a commission from product sales, much like Touchstone Crystal does. But, you don’t have to manually make those sales.
Technically, you don’t make sales at all. Instead, you lead people to a site where they buy the products that they’re interested in. For example, one popular affiliate program is Amazon Associates, which is Amazon’s program. Through this, you can make a commission from products on Amazon.
Now, Amazon’s collection of products is huge and they offer pretty much everything you can imagine, including products like these:
Because affiliate marketing is an online technique, you can reach a much larger audience and promote a broader selection of products. There is also no cold selling to worry about and you don’t have a complicated commission scheme to try and work with.
Instead, the main thing that you need to figure out is simply how to develop a website and market affiliate products effectively.
Achieving that may sound difficult but it really isn’t. More than anything, you just need good training at your fingertips and there are some amazing options online. The one that I personally recommend is a site called Wealthy Affiliate. There you’ll find training suitable for every skill level, along with a considerable amount of community support.
Money Making Tip
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