Trying to rank your website can sometimes feel like a losing battle. For Google, keyword ranking is an important thing, but the company still takes its time in ranking new sites.
For anyone developing a new site, whether it is their first or their hundredth, it can be really important to understand just how time affects the ranking of a website and how you can improve your ranking.
Ranking and Trust
Older websites do have a strong advantage when it comes to ranking in Google, but this isn’t just because of age. Overall, sites are more likely to rank as the trust that they gain increases – something that happens naturally as a site ages.
Because of this, you can focus on some of the things that help older sites to rank, and use these to help a new site to rank.
The first place to start is content.
Now, the phrase ‘content is king’ might seem overused, but it really is a good rule of thumb. Quality and relevant content is what makes your site valuable to users and it’s also what helps to improve your search engine rankings.
Google has really started to pay attention to the amount of content that a site offers as well as the relevance of the content to the overall topic of the site.
So, websites with minimal content tend to rank poorly, particularly as Google often thinks that they are trying to game the system.
You can start off a new site with a decent amount of content, but the main approach is to consistently develop and release content over time. This plays a strong role in building trust, because it shows that your website is legitimate and that you are serious about developing it.
A second thing to consider is inbound links.
Links are not as important for ranking as they used to be, but high quality links still play a role in ranking a website. This is because links act as an indicator of trust.
When it comes to link building, it is important to focus on high quality links wherever possible and you can use the page rank of sites as a partial indicator of whether the link is high quality or not. In fact, a handful of high quality links will often be better for your site than a large number of low quality links.
Another thing to look at when you are getting inbound links is that you want the links to be relevant to your site. So, if you had a site that focused on cats and kittens, you wouldn’t want a site on writing to be linking to you.
At present, Google does penalize sites for having a large number of low quality links.
However, even if you can get away with having many low quality links to your site, it isn’t a good idea. It is very likely that Google will make further changes to their algorithm and these may further decrease the value of low quality links.
A third factor (which may be a little surprising) is whether your site uses HTTP or HTTPS.
Not long ago, Google has noted that the use of HTTPS protocols is now also a part of the ranking algorithm. This is what Google’s Webmaster Blog had to say about the matter:
The role of HTTPS in the ranking equation is still very minimal, but this does provide an indication of the future direction that Google is planning to head.
Honestly, the impact of HTTPS on raking suggests that it probably isn’t worth bothering with for most sites. However, if Google does strengthen its role in ranking later then the security protocol used may become highly significant.
Finally, there is some discussion about what role domain age plays in website ranking. Some people argue that a domain that already has some history will faster, while others don’t think that it makes any difference whatsoever.
Even if domain age makes a difference, it is unlikely to be a major difference. In fact, Google has suggested that Google keyword ranking doesn’t really take domain age into consideration much at all.
Instead, Google continues to focus on the idea that content is the key indicator of ranking and of website value overall.
Bear in mind that there are probably other factors that also affect the ranking of a website.
For example, some internet marketers argue that it takes longer to rank in niches that are traditionally competition-heavy or that contain many people who try to game the system. This means that ranking in fields like internet marketing and weight loss might be more difficult than ranking in fields like skydiving.
However, this is largely conjecture and there are a lot of disagreements about whether this is actually the case or not.
Lots of people try to find tips and tricks to improve website ranking, both in the short-term and in the long-term.
However, Google continues to place large emphasis on the importance of content and consistently recommends that people focus on content rather than metrics. This suggests that Google’s algorithm is going to consistently change to favor content over anything else.
This doesn’t mean that SEO is dead and any website owner should still be engaging in keyword research.
What it does mean is that you cannot be successful in the internet marketing world without decent content and trying to work around this will ultimately lead to failure of your website.
Realistically, writing quality regular content for a website isn’t as difficult as it seems. It is something that takes practice and persistence.
Even if your site isn’t ranking right now, you still need to focus on consistently developing content. This pattern of content development will often be what gets your site ranking and it is critical for how Google perceives your site overall.
If you want to develop your site well and rank, you need to place your focus on content and on developing a site that has good structure, looks good and has the ability to grow naturally.
This involves making sure all your links work (including all internal links) and making sure that the directories you have in place are logical so that your visitors can find the content they are looking for.
At the same time you should also focus on engaging your audience, such as through comments and also by using social media. This can help to build up trust for your site and it helps you to keep the audience you do have happy.
These best practices won’t make your site rank instantly, but they should help to decrease the time it does take to rank. Furthermore, they ensure that you are in the best possible position to rank your site both immediately and in the future.
If you want to learn more about ranking and SEO, Wealthy Affiliate offers amazing training that is relevant regardless of your level of skill. It’s even free to check the training out and see what you think.