I’m sure you’ve heard the saying practice makes perfect many times in your life. It makes a certain kind of sense really.
After all, the more you practice something, the better you get at it.
However, when it comes to quality content and SEO, ‘practice makes perfect’ is some of the worst advice that you can get.
Simply put, you cannot continue to plug away at a website and improve your writing and your success as you go along – and there are two key reasons why.
One relates to improving your writing overall and the other relates to ranking your website.
I’m going to talk about each of these briefly.
Improving Writing Quality
Practice does help you improve your writing, but only to a certain degree.
Think about cooking. You will get better at cooking with practice, but only if you have some concept of what you are doing.
If you don’t, all you will be doing is making a mess.
The same is true for writing.
If you don’t know what makes a piece of writing good, then all the practice in the world won’t help you.
This is even more important in internet marketing.
When you’re writing online, you have to write well and your writing has to be relevant to your audience.
This involves a lot of things, like:
- The specific words you use
- Your jargon
- How complex your writing is
- The keywords you use
- Your spelling and grammar
- Whether your writing is interesting
Unless you know how to do these things and how to find out the information you need, no amount of practice is going to improve your writing.
The problem is, people start internet marketing thinking they can just practice and get better over time.
Because of this, I’ve seen some really bad beginning websites.
This creates another problem too.
If you start off a website with poor quality writing, it’s not going to attract or keep an audience.
Anyone who visits your site is probably going to leave pretty promptly.
For someone just starting off in internet marketing – this can be pretty discouraging.
In fact – this is what happens with many people.
The think that they can improve their content and their site through practice, but all they end up doing is creating a low-quality website that is very difficult to improve.
I’m not saying that you can’t improve your writing through practice, but practice can’t be the only thing.
Instead, you have to take the time to work out what you are doing wrong and figure out how to improve your writing.
Ranking a Website
The most common advice for internet marketing is to start working on your website as soon as possible.
Most training programs give this advice – probably because they are scared that people will stop using the program otherwise.
Even if your content does get better over time (and with good training, it just might), this only fixes half of the problem.
There is a relationship between quality content and SEO. Basically, Google’s algorithm has a strong emphasis on ranking quality content. So, well-written, suitable and relevant content will rank higher than poorly written content.
However, there is another factor that most people don’t consider.
Google actually takes your site as a whole into consideration when it is ranking individual pages.
This means that the presence of some low-quality content on your site can bring down the ranking of all of your pages, including the really good ones.
If you start a website while you are still learning to write content, you’ll probably end up with a site that is a mix of good- and poor- quality content.
This content sends opposite messages to search engines and can make it harder to rank.
As new sites can take time to rank anyway, this impact can be enough to make starting internet marketing really challenging.
In fact, it may be one of the reasons that so many new internet marketers never make it off the ground.
What to Do
When it comes to quality content and SEO, you really have two choices.
The first choice is to go back and improve on old content as you become better.
This can be time consuming – particularly as improving is a continual process.
So, you might find yourself going back to improve the same piece of content multiple times.
Additionally, there is also a lag factor. Search engines don’t respond to changes you make instantly, so you still have to live with the bad impacts of your early content for a while.
Overall, this isn’t an effective approach unless your content is of relatively high quality to being with.
Alternatively, you might want to consider getting your practice in somewhere else before you start on your site.
There are actually a number of advantages to this.
First, it lets you practice in places where you can get actual feedback.
For example, writing content on forums and article writing sites can often be a good way to start as it will give you some indication of whether people are interested in your content or not.
Additionally, some training websites like Wealthy Affiliate are community-based where you can post content and get feedback.
Getting your practice in before you start your site also lets you spend longer strategizing and researching what you want to do.
Most people jump into website development feet first without even looking around to see how they are going to succeed.
Yet, there is so much competition out there that planning really is important.
If you take the time to learn how to write content well and to plan your website overall, you will end up with something much better and much more stable overall.
For long-term success, this is absolutely critical.
If you do need that feeling of progress a slight variation would be to develop a dummy website.
In this case, you would work on the site like it was your real one and learn what you are doing along the way.
When you have enough experience and strategy behind you, you would then start anew on a different site.
That way, you take your experience and knowledge with you, but don’t get any penalty for earlier content.
One challenge that people often face is that they don't know when their content is good and when it isn't.
After all, a person is never going to read their own writing in quite the same way that someone else will.
One way around this is to get feedback and advice.
The community at Wealthy Affiliate can be a powerful way of doing just that.
In general, Wealthy Affiliate is a training site that helps people to develop websites and make them successful. But, it is also so much more than that.
In particular, Wealthy Affiliate is community-based and has a strong focus on support. At the same time, it also has features that allow people to get feedback and responses to their web pages.
This can be a powerful way to figure out whether your writing is good or whether you need to make some changes.