Product Type: MLM
Scam or Not: Not a Scam
Overall Rating: 3/10
This Life Vantage review focuses on the company Life Vantage, which offers an ‘opportunity’ to make money by selling their products. The company goes to lengths to make that opportunity sound great, so today we’re looking at whether the opportunity lives up to the hype.
Now, Life Vantage is a company that operates under a MLM model. This means that people who want to make money join the company as distributors. They are then responsible for selling the products and recruiting others into the company. Distributors that can do this effectively will potentially make a large amount of money. In some cases, they might even be able to earn a full-time income from Life Vantage.
Before we start this Life Vantage review, let me make one thing clear.
I don’t dispute that some people do make money from Life Vantage. But, I’m interested in knowing just how realistic Life Vantage is as a way to earn money and whether people should try out for themselves.
To do that, we need to look at two things. The first is the products that the company sells and the second is the model that you use to earn money. We’re going to start with the model.
As I mentioned before, Life Vantage is known as a MLM. The term is fairly common nowadays, but in case you haven’t heard of it, MLM stands for multi-level marketing. In essence, this means that you earn money from multiple levels. Those levels are based on the people you recruit and can end up looking something like the image below.
For example, if you were to recruit one person to join the program under you, they would become your first level. If they recruited someone, that would be your second level. If that second level person recruited someone, that would become your third level, and so forth.
That much is consistent across pretty much any MLM – and the people under you will often be called your team or your downline.
Some MLMs will also allow you to place people you recruit in specific places in your downline, while others will not.
Now, the idea of a MLM is that you earn commission off your own sales and you also earn a smaller commission off the sales that members of your team make. In many cases, you will also get bonuses for the success of your team.
In theory, this approach can be quite profitable. After all, you get some of your money from work you’re not even doing. Plus, those bonuses do add up. But, the process isn’t as easy as it sounds.
Like most MLMs, Life Vantage operates on a rank-based system. Based on their compensation plan there appear to be 11 total ranks and these increase in complexity.
Essentially, the idea is to go up the ranks within the company. Each new rank will have more potential to earn money. For example, the very first rank (Distributor) lets members earn 2% from their first generation and 5% from their second. In contrast, the highest generation lets members earn commissions up to the 9th generation. At the same time, the higher ranks have access to more generations.
At the same time though, each rank has its own set of qualifications that you need to meet. In the case of Life Vantage, those qualifications relate to the total amount of sales as well as how those sales are distributed in the legs of their program.
As a general rule, the further you get up the ranks the more product you and your team have to sell. To make matter worse, you have to consistently meet the sales requirement month-to-month to stay at that level of the compensation plan.
Because of this, your potential for income ends up heavily relying on how well the people in your downline do.
This setup creates some major issues.
For one thing, recruiting people into any income opportunity is difficult. After all, you’re asking them to put time and money into an approach that may not work. At the same time, you also have to find people that actually have the time and money to put into the process.
Even if you do successfully recruit people, you have no guarantee that they will be effective. In reality, you’d probably spend most of your time mentoring and pushing your downline.
Realistically, getting people to do what you want them to is always a difficult task. You’re likely to find that many people in your downline aren’t really that dedicated or don’t have the skills or willingness to learn that they need.
So, you end up with this complex money-making model that relies not only on you but also on the performance of the people you recruit.
The very design of the model means that you can’t make a lot of money from the company unless you choose to recruit others.
Now, you might think I’m exaggerating but honestly, direct sales itself is a difficult process and it’s something that experienced and trained sales people still struggle with. How well do you think you will manage at that?
That’s one side of the company – the compensation plan. As you can see, the plan is complex and it heavily relies on you building a team.
I also want to talk a little about the other side of things, which are the products. Now, with any MLM, the key point is selling product. You are supposed to sell product, as are all the people in your downlines.
This structure means that you have an advantage if the company is selling a product that people actually buy regularly or one that is somewhat unusual. So, do the products from Life Vantage make the process of earning money easier or more difficult?
Life Vantage doesn’t have a large range of products and of those that it does offer, the key emphasis is on variations of Protandim. So, that’s also the product we’re going to focus on in this Life Vantage Review.
This is promoted as a breakthrough anti-aging product that is supposed to make people feel younger and more energetic (of course, you could argue that coffee does that too – although that’s not the type of energy they seem to be talking about).
The company lists the following benefits for the product:
Now, none of these claims have actually been verified by the FDA and there is little way of telling what effect they will actually have on individual people.
So, what about the science?
My first problem is that there isn’t a whole of evidence. In fact, on the ‘science’ page for their main product, the site lists a variety of ways that the product is supposed to work but doesn’t supply a single piece of evidence to back up their claims.
Nevertheless, the studies are listed on their site, even though it takes some digging to find them. First of all, yes, there is research. But, there isn’t much of it.
In total, there were 13 different studies on the site that Life Vantage links to and only a few of these were even on Protandim itself. Some of the other studies focused on antioxidants or on the compound Nrf2, which is in Protandim.
I’m sorry but that isn’t enough evidence.
I mean realistically, proving that antioxidants have a role in the body or that Nrf2 does is a long way from proving that you should be supplementing with either of those things.
Some researchers even think that supplementing with antioxidants may be counterproductive. This makes sense, as they do hinder an essential biological process. In theory, too many antioxidants could be just as bad as having too few. Likewise, there are indications that supplementing with antioxidants could cause a cascading effect which increase oxidative stress (1).
The bottom line is that there isn’t much evidence to prove that Life Vantage’s signature product is actually any good.
The other products are much less unique, including probiotics, protein shakes and fat burning pills. I’m not going to go into the science of those but at best, they are going to be pretty similar to the hundreds of similar products that are already out there on the market.
If you wanted to make sales as a distributor, you would probably find that you need to majorly hype up the benefits that the products have to offer, promoting the idea that they actually are revolutionary.
That very pattern is why you see products from MLMs so heavily promoted, even in cases where those products aren’t actually any good. The same is true for the opportunity. If you wanted to recruit people, you would probably have to exaggerate how effective the opportunity is and/or how much money you have made.
Even then, the process of making sales is still pretty difficult – and many people won’t have the money to buy the products even if they believe you.
At the same time, you end up competing against all of the other health and nutrition products that are on the market. Many of those products are going to be cheaper and/or more convenient than what you are trying to sell.
Benefits and Advantages
With Life Vantage, you do have the advantage of dealing with a company that has been around for a while and has developed somewhat of a reputation. This can make the process of selling easier, especially when it comes to their signature product Protandim.
At the same time, health and nutrition really is a big field right now and it’s an area that a lot of people are passionate about. This can make it easier to sell products.
I’ve also noticed that a decent number of people are willing to simply believe the hype when it comes to this type of product, rather than consider whether the product actually works. Because of this, it’s likely that some people would be willing to make purchases and may even convince themselves that the product works.
More than anything else though, the advantage of the company, and the model, is that it is legitimate.
If you follow the approaches of building a downline, recruiting enough people and getting sales, then you would earn money. Likewise, the company would actually pay out what you earn.
Issues with Life Vantage
In this Life Vantage review, most of the issues that I found were with the commission scheme and how you’re supposed to make money.
The problem is that there are just so many things you have to do and be aware of to make any money. I mean, simply managing your downline would end up being an extremely time-consuming task. That process would simply get bigger and bigger as your downline increased.
As I mentioned earlier, if you’re going to join a MLM, pick one that has decent products, so at least the selling side of things is easier. That’s not the case with Life Vantage. The only real thing that makes the company stand out is their signature product and honestly, that’s more hype than anything else.
Because of the products, being successful with Life Vantage would probably involve lying to and manipulating people. I don’t know about you but that certainly isn’t how I want to try and earn money.
My Personal Life Vantage Review
My main thought with this Life Vantage review is that the model does work but it won’t work for everyone.
Realistically, MLMs seem to be designed for people with large social networks who are confident and good at convincing other people. Additionally, Life Vantage is probably best suited for people who have some disposable income and also have some friends in a similar position.
For example, one 30-day supply of Protandim goes for around $30 on Amazon and is probably a similar price from distributors.
Now, the price isn’t as horrendous as some other MLM products but it’s still a lot to pay each month for supplements, especially if people want other supplements from the company as well.
So, Life Vantage might work for you as an income opportunity but chances are that it won’t.
At the same time, this is also an incredibly complex way to earn money – and you end up heavily relying on other people and on Life Vantage itself. So, if some people dropped out of your downline, you could suddenly find your income dramatically decreasing. Likewise, you could lose your income altogether if the company went under for any reason.
All of that might be okay if this were the only way to earn money outside of a regular job – but it isn’t.
Instead, there are better options that don’t force you to rely on other people or even on a single company. The approach that I’m taking about is one known as affiliate marketing.
One of the important things about affiliate marketing is that it does not use a complex model. Instead, the focus is on selling products or services and there isn’t a recruitment component. So, you don’t’ have to worry about a downline or anything like that.
With affiliate marketing, the key focus is on developing a website and this becomes an avenue for making sales.
The great thing about this is that it lets you reach people browsing the internet from all around the world. That’s a much bigger potential audience than anything you could have with Life Vantage.
Plus, the process isn’t even that difficult to learn. Instead, you can learn what to do through a range of approaches. My personal favorite is a website called Wealthy Affiliate. This is a comprehensive training site that offers a large amount of information on how to be effective and profitable with affiliate marketing – and it’s the perfect place to get started.