Product Type: MLM
Scam or Not: Not a Scam
Overall Rating: 4/10
Our society has been going through a bit of a health revolution, with increasing numbers of people being interested in ways to improve their health through the food they eat. Kyani is one example of a company that has been born from that revolution.
The company provides a (fairly small) range of products that primarily act as supplements – expensive supplements at that.
At the same time, the company promotes a way to make money by selling the products to other people. The approach is incredibly common and many people find that it sounds appealing at first. But, is Kyani legit? And, if it is, should you get involved?
To be honest, I wasn’t surprised to hear the quest ‘is Kyani legit?’. Kyani is one of those companies that seems too good to be true at first glance – which is always a cause for concern.
So, where do we start?
Well, one of the first things that you might notice about Kyani is that it is a health and wellness company. In theory, this means that the company is focused on health and selling products that help to promote health in consumers.
As goals go, that’s a good approach.
I find that I’m pretty skeptic about companies like this though, largely because there are so many of them. At this point, there are at least dozens of companies that sell health and wellness products using the same general approach and the same underlying model.
Most of the time, there is little indication that the products are any better than what you find at the grocery store or a specialty store?
Which begs the question, how does Kyani stack up?
Well, many of the products are about nutrients and health benefits. One example is this, which is apparently one of their best selling products.
Essentially, it seems to be a pouch containing a range of nutrients, many of them coming from plants, such as pomegranate, cranberry and grapes, although other nutrients seem to be added in. That $85 price tag would get you 30 pouches. As you’re meant to have one of these per day, that’s $85 for a monthly supply – which is certainly on the high side.
Plus, you could get many of the benefits from the pouches simply by eating fruit (especially berries and pomegranate) regularly.
There are other products on offer too. Another example is this one here:
Once again, with this product you pay a fairly high price for a month’s supply. In this case, the product contains vitamin A, vitamin D and omega-3. Now, without a doubt, all of those nutrients are important for health (although I’d recommend getting omega-3 from fish rather than supplements, if possible).
But, at the end of the day, they’re also fairly common nutrients and aren’t normally that expensive.
In fact, this pattern is what you see across products from this brand. In most cases, the products are simply variations of nutrients that are already on the market but with a much higher price tag.
Now, the company does imply that their versions are better quality and are more effective than others that you find on the market but there is no real way to verify this. In fact, supplements are often not as good for health as people assume anyway because they aren’t going to offer much benefit if your diet is already pretty healthy.
The main exception I found was a set of products called the Nitro Family, which basically act as a way of supplementing nitric oxide. Now, there really isn’t much evidence that supplementing with the compound is good for health and most of the arguments that Kyani makes seem to just focus on it being an important molecule – which doesn’t mean a lot.
After all, there are lots of important molecules in the body, that doesn’t mean we should have supplements for them.
So, in general, most of the evidence suggests that the products may be okay but they certainly aren’t revolutionary. At the same time, they have a very high price tag for what they actually are.
But, our question is, is Kyani legit?
The products themselves are legit enough, although they aren’t as wonderful as the company claims. So, what about the potential to make money?
Well… let’s find out.
The basic concept of Kyani is called MLM.
This stands for multi-level marketing and it has become a pretty popular approach for many companies. Really, that’s no surprise, as the model means the company can rely on distributors to promote and sell the products.
The company itself explains some of this process in their compensation plan.
The most basic way to look at it is that distributors have two goals. One goal is to sell products. Theoretically, you could make an income just from selling products but you would have to sell an extremely large amount of products to achieve this.
The second goal is to build a team – like the one in the image.
Most of the bonuses that the company offers are connected to that second goal. The bigger your team, the more bonuses. Likewise, you earn a small commission from sales that people below you make. So again, bigger team, more money.
There’s more to it than that though.
For example, when you recruit people, you choose where to place them in your tree. The structure of your tree, the ranks of those in it and the amount of sales that they make all play a role in what specific bonuses you get.
There’s another thing to consider.
Bonuses are also tied into rank. Higher rank = more bonuses.
There are four sets of criteria you need to increase rank. These are:
- How much you buy or sell per month
- How much your team sells
- How much is sold outside of your team’s largest leg
- How much is sold outside of your team’s largest two legs
The higher the rank, the larger the requirements.
I find the requirements for the various legs particularly interesting. Essentially, your team gets broken down into three ‘legs’ and you’re trying to get all of these performing well. This means that at the very least, you need to recruit three other people and ensure that they are successful.
In practice though, you and they would have to recruit a lot more than that.
Benefits and Advantages
One benefit with this company is simply that the model does work. In theory, you can make money and if you were to get far enough up the ranks, you probably would.
Another benefit is that the health and nutrition field really is booming. That does dramatically increase your chance of actually making sales. Likewise, there are certainly people out there willing to pay high prices for products that might be better.
Finally, Kyani does do good marketing so it does seem like the products are worth the price, which may also help in the sales process.
Issues with Kyani
With any MLM, the overall model is a pretty big issue. You really need to get high up in the ranks and a decent team to be successful but the marketing entirely underestimates just how hard that is to achieve.
For example, you would probably need dozens of people in your team, all of whom make regular sales. Do you think you could recruit that many? I know I’d struggle, especially as you are relying on people you meet face-to-face.
The month-to-month thing is also an issue.
The various requirements for ranks are based on monthly sales figures. This means that if you have a bad month or the company’s reputation suddenly decreases, it could hit your income hard.
This is especially significant with your personal sales. One requirement at any level is to sell a certain amount of product monthly. If you can’t meet that requirement, you would have to buy that much to be able to stay earning money. In fact, the company even promotes doing so:
If you do end up buying product, then you have a monthly cost, which makes it that much harder to make an overall profit with the company.
Is Kyani Legit?
The question of whether or not a company is legit comes up fairly often but the question itself is pretty misleading.
The simple answer is yes, Kyani is legit, just like pretty much any company of its type. So, if you follow all of the procedures and criteria of the model, make sales and recruit people, yes, you will make money. In fact, some people do probably make quite a bit of money with the company.
But, when I discussed the model earlier, you might have noticed that it’s pretty complex and a bit confusing – and there is a lot more complexity that I didn’t talk about.
All of this complexity really works against you when you’re trying to make money.
And, let’s face it, direct selling is no walk in the park to start off with.
The truth is that while you can make money, your odds of doing so are fairly low. Making money in any MLM is tough and the longer the company has been around, the worse your chances.
If you’re passionate about the products from Kyani and think you have people who will actually buy them, then maybe this company is the right way to go. But there are much better ways to make money that don’t come with the same complexity, headache or risk.
The approach that I focus on is called affiliate marketing.
This way of making money doesn’t involve direct selling at all. Instead, you let the internet do all the heavy lifting and you reach out to people online who are already interested in the topic and/or the product you are talking about. So, if you truly are interested in health and nutrition, then you could build your own site on the topic and promote products that are high quality or good value for money.
Getting started in the field is surprisingly easy and you can find out how to do this here.