A lot of people are saying that affiliate marketing is dead.
I’ve been thinking about this topic for a little while, and I’ve been surprised at just how much talk there is about the topic.
Now, asking is affiliate marketing dead is certainly a good question, but I think people just get on the bandwagon with it.
There really isn’t anything wrong with affiliate marketing and it continues to be successful.
Let me explain.
Changes to SEO and how search engines work are always a scary problem.
In recent years, Google really has been updating its algorithm, and it is starting to recognize context and even the quality of writing.
All of this makes it harder to rank a website.
However, this mainly applies to people who were trying to manipulate the system to start off with.
If you have an affiliate marketing site that is rich in content and that carefully targets keywords, then you probably won’t have any problems with any recent change.
It is still very possible to rank websites and there are many successful affiliate marketers out there.
The main reason so many people ask, is affiliate marketing dead, is that there were many people who built small, thin, affiliate marketing sites that had maybe five pages of content.
These people would often build large numbers of these sites, each one focused on hyping a specific product.
Websites like that got really heavily hit in past Google algorithm changes, and with good reason.
If you are trying affiliate marketing that way, then no, it won’t work.
Beginning Affiliate Marketing
People who are new to affiliate marketing often ask: is affiliate marketing dead?
Getting started in affiliate marketing takes time and it can be a little confusing.
The problem is that many people promote affiliate marketing as a fast and easy way to make money. I have met so many people who think they will be making their first money in a month or even a few weeks.
That’s not going to happen.
It takes time to learn what you are doing and to get your site, and your reputation, established. I’ve seen it take anywhere from three months to two years to make a profit online.
The time range is really connected to personal skill, dedication and how much time you are putting into the process.
The thing is, if affiliate marketing was dead, then why are there so many big sites still doing it?
Honestly, if have tried affiliate marketing and are having trouble with it, the problem isn’t in the field, but in your approach. There is so much bad advice out there for new affiliate marketers, that it is very easy to start down the wrong track without ever realizing it.
For example, I have read so many forum posts where people have invested a lot of money into affiliate marketing (most of which wasn’t even necessary) and didn’t even know anything about keyword research or how to get traffic to their site.
Smart Affiliate Marketing
Affiliate marketing will always rely on traffic. To make money, you have to get people on your site and then sell things to them.
The problem with SEO changes is that they can dramatically reduce or even entirely cut off this traffic. Regardless of how careful you are with your website, there is always a chance that this will happen.
For some people, this makes affiliate marketing sound completely unpractical.
The thing is, affiliate marketing isn’t supposed to about one-time sales.
You are supposed to be attracting people to your site, getting one sale from them and then have them leave again. Instead, you’re supposed to build up a customer and a traffic base.
This means that if you do lose your Google ranking temporarily, you will still be getting income from your regular traffic and customers. Plus, you can always leverage social media for traffic while you try to figure out the changes to Google’s algorithms.
Overall, it is always more profitable to focus on long-term repeat customers instead of one-time customers.
There are even some affiliate marketing programs that offer you a portion of membership fees each month, which can be another way of getting consistent income that isn’t directly related to traffic.
I want to make something clear.
There are a lot of rumors going around that Google is ‘devaluing’ affiliate marketing sites.
Basically, people are implying that you are less likely to rank for an affiliate marketing site than for a different type of site.
This is complete nonsense.
Some changes in Google’s algorithms did hit some affiliate marketing sites hard.
Like I said before, the changes hurt the sites that had no real content and were low quality.
That hit to ranking had everything to do with how those sites were made and nothing to do with affiliate marketing.
If you make a decent affiliate marketing site with quality and relevant content then you can rank for it – there is absolutely nothing stopping you.
Achieving that might seem a little difficult, but it really isn’t. If you turn to the training at Wealthy Affiliate, you can learn everything you need to know about creating a successful website, including making the site look good, getting traffic to it and actually making money.
The community at Wealthy Affiliate is also a great source of support and guidance, especially for those who are new to the field of internet marketing.