This one is for all you artists out there.
I know of a few people who are trying to figure out how to sell art online, and for most, the obvious answer is to go to a site like Esty.
Honestly, there are advantages and disadvantages to sites like Esty.
Personally, I don’t like the way you have no control over the site and you have no real way to encourage people to look at your products instead of what everyone else is selling.
Because of this, one of the best ways to sell art online is to make your own website.
I used to think that making a website would be very difficult and expensive, but really that isn’t the case at all.
Website creation has actually got very easy, and there are tools out there that allow you simply to drag and drop different elements or use pre-prepared templates.
This means you can create a site that is as simple or as complex as you would like.
When you develop your own website, there is a range of plugins and tools that you can use to sell products directly on the site.
In general, it’s possible to make it so that people can purchase things directly from your website and you can even set it up to remove this ability when you are out of stock.
It’s also possible to set it up so people order things from you and provide you with all of the information you need, such as size and color.
Likewise, it’s entirely possible just to set up a website as a gallery for your art.
While this isn’t exactly an answer for how to sell your art online, it is a good way of displaying it, and you may find that you get some people emailing you with offers in the process.
Ultimately, your options for how you design your site and what you offer on it are pretty much endless.
The concept is that whatever you make should mesh well with who you are and what you do. After all, that’s what your art is in the first place.
I have seen lots of different sites out there that sell art.
Some of them have a complete focus on their art and their sales, and don’t have much of anything else.
Others end up being more like a blog, with the sales aspect almost like an afterthought.
This lets the website owner write about anything they want to, such as their artistic process or the decisions that they make along the way.
One of the main aspects of making a website is actually getting people to visit.
This is referred to as getting traffic to your site, and it is very important.
A common approach is to use keyword research to get the site to rank within search engine.
This generally involves finding the right keyword and building content around that keyword.
Most of the time, getting traffic to a website involves writing content on a regular basis.
For an art website, your content might be descriptions of how you are making your art, or where you get your inspiration from.
However, you don’t have to do it this way at all.
An alternative approach is to promote your art through social media like Pinterest.
This can work particularly well because art tends to be image-heavy.
Realistically though, you don’t even have to worry about getting your traffic to your website if you don’t want to.
For example, I have a family friend who developed and maintained her own website without ever trying to get traffic to it, simply telling friends and anyone who asked about the site.
She said this was intentional, because her art was a side project, and she didn’t want any pressure to make more than she wanted to.
Honestly, what you do is up to you.
If you are considering selling your art as a profit-making venture or as a way to get your name out there, then driving traffic to your page makes a lot of sense. If the site is a side project, then maybe you don’t want to focus on traffic.
Where Do You Start?
The idea of using a website for how to sell art online makes a lot of sense, although it does involve more setting up than using a site like Etsy.
What works for you will probably depend on exactly what you are selling and how much control you want over the process.
If nothing else, owning your own website means that you don’t have to be subject to anyone else’s whims, rules or regulations.
One of the best places to start is to use a free website service, one that will let you make your own site and actually sell things off it.
Some will do this while others won’t.
I personally like using Siterubix.
This service gives you two free sites and you are encouraged to use these to make money.
You even have the option of transferring the site to your own domain name and hosting at a later date if that’s what you want.