Company: Essanté Organics
Price: $199 or $499
Scam or Not: Not a Scam
Overall Ranking: 3/10
An Introduction to Essanté Organics
As the name suggests, Essanté Organics is a company that focuses strongly on organic products. There is also an emphasis on products that are free from toxins.
This type of product is likely to appeal to a wide range of people, especially as some people are concerned about the potential for toxins and contaminants within their food and the things they use daily.
But, as you might expect, in this Essanté Organics review, I’m not interested in the products specifically. Instead, I’m curious about the potential to make money.
Like many companies, Essanté Organics works through a direct marketing model.
This style means that members make money by promoting the various products directly to customers. This means that you tend to be selling in person, often to friends and family members.
There is no shortage of similar companies out there.
In most cases, making money like this is difficult but not impossible. Specifically, the model itself does work. But, it isn’t a good fit for most people.
Nevertheless, no two companies are exactly the same. So, this Essanté Organics review takes a look at the company specifically, along with the strengths and the weaknesses of its opportunity.
How Essanté Organics Works
Most direct marketing companies, including Essanté Organics, operate through a model called MLM. The term stands for multi-level marketing and it’s a specific type of compensation structure.
For the most part, the idea can be broken down into two areas.
The first is direct selling, which I mentioned earlier. Here, you make a commission from sales, at a rate of 30%.
Theoretically, this can work well as a way to make money, especially as many of the products are somewhat expensive. Still, you have to be able to make consistent sales to make the process worth it.
And, you’re only earning money for actual sales, not for the work you put in. So, if you don’t have a very receptive audience, you can end up making very little for your time.
But, this isn’t the main focus of the company.
Instead, members are also supposed to get other people involved in the process. This is where the multiple levels come in.
So, if you recruited somebody, they would be one level (or generation). If they then recruited someone else, that would be the next level, and so on.
The idea of a MLM is that you try to grow a large and successful team. If you do well enough, you can earn from your own sales and also get some money from the sales of your team members. Plus, there are various bonuses along the way.
In theory, this setup offers an almost unlimited potential for income.
So, how does it work in practice? To see that, this Essanté Organics review is going to take a look at the compensation plan.
The Essanté Organics Compensation Plan
At the most basic level, distributors for Essanté Organics earn 30% commission on sales that they make, including ones made on the website that the company provides. This level of commission is decent, especially as you don’t have to actually keep a stock of the products.
However, there are exceptions. For example, the company sells packs it calls Below Wholesale Packs, which are $199 or $499. These appear to be the packs that people buy when they join the company.
With the Below Wholesale Packs, distributors earn $50 or $100, respectively, which is considerably lower than the 30% mark.
Beyond basic sales, there are various bonuses offered for success. For example, there is a $500 bonus if you can meet the following requirements.
Now, a $500 bonus sounds great but meeting those requirements would be tough at any point in time, let alone within 30 days. After all, this basically means that you need to build a team of 12 people (4 silvers, 8 others) within 30 days.
There are various other bonuses that are tied into the structure and success of your team. I’m not going to go into those as part of this Essanté Organics review, but the requirements basically get more complicated as you go along.
In fact, the company claims that you can earn money in 6 different ways. That sounds great but it basically boils down to earning money from commissions, along with the various bonuses.
This type of claim isn’t unusual. I’ve seen other MLMs also offer multiple ‘paychecks’ that really just amount to bonuses.
Bonuses aside, the underlying concept of the Essanté Organics compensation plan is fairly typical. In particular, the aim is to build your team as large as possible (no surprise) while also progressing through ranks.
So, there are various ranks in the company, including Silver Executive and Gold Executive. The higher your rank and the ranks of those in your team, the better bonuses that you can get.
Of course, progressing through the ranks is no easy matter.
Typically, the requirements for each rank will involve reaching a certain level of sales, along with having a certain structure and ranks within your team. For example, these are the requirements for Platinum Executive.
Now, in this Essanté Organics review, I did notice that the company has fewer ranks than many other MLMs (such as Young Living) and some of the requirements seem simpler.
In particular, there doesn’t seem to be a sales requirement for the team, which is extremely unusual. If that is actually the case, then your rank depends mostly on your team’s structure, not its success.
However, it’s also possible that the company just hasn’t provided the relevant information on its site. That wouldn’t be surprising, as the compensation plan provided on MLM website is often rather simplified.
Beyond this, even if the model is simpler than most other MLMs, your success is still tied to the success of your team. As a result, you have to grow your team and keep it strong to be able to make decent income.
This pattern is a lot harder than it first sounds.
Indeed, the difficulty in building a team is one of the key reasons that many people struggle to make money with a MLM.
Cost and Risk
Getting involved with Essanté Organics also involves a significant amount of cost and risk.
For one thing, you have to buy a starter kit for either $199 or $499. It seems like you do get products in those packs but it is still a significant amount of money to spend.
At the same time, you have to maintain a certain PV to be able to make money. This means that you have to actively buy products on a monthly basis. The people you recruit do too.
The cost means that you have to make more sales to simply break even. Likewise, it means that if you don’t make many sales, being a member could cost you, rather than make you money.
There may also be other costs involved. For example, some of the compensation plan talks about paying for a website and there are also various business related products that the company heavily promotes.
As a result, you may find yourself being pressured to spend more money to get ahead in the company.
The Product Selection
Essanté Organics has a fairly wide selection of products. This includes items for the home and the family, along with essential oils and some nutrition products.
Regardless of the category, most products are marketed as organic and/or toxin free in some way.
This might be appealing to some but, for the most part, there isn’t much unique about the products that are sold. Instead, you could find similar products in various stores. Indeed, many grocery stores now have some organic or ‘natural’ products in just about every category.
Another thing to note is the price. For example, the products above are almost $20 for one container of dish soap or hand soap.
That pricing isn’t excessive for an organic version but it is high when you compare it to regular products. The prices are a major issue because honestly, most people won’t be willing to pay that much, regardless of whether these products are actually healthier and safer.
The one advantage that Essanté Organics has is that they have a significant number of certifications for many of their products. In theory, this increases the safety of the items and makes them more appealing for anyone who is focused on avoiding chemicals.
Nevertheless, the difference isn’t likely to mean all that much to the general population.
Essanté Organics Reviews
There aren’t many Essanté Organics reviews online that focus on the products themselves. However, some are sold on Amazon, like the ones below.
The most important thing is that there are hardly any reviews. Most products simply have one review, which is useless for figuring out whether the items are any good.
Additionally, some of the reviews just contain information like this:
To me, that Essanté Organics review sounds like a sales pitch, not an actual review. There are some better ones, like the example below.
But even here, there is a strong emphasis on the idea that other products are toxic.
Even if these reviews are legitimate, they offer no information about what the average customer would feel.
Nevertheless, while the reviews may not offer much information about how good the products are, they provide some insight about demand. In particular, the presence of just one review per product suggests that the items just aren’t that popular.
It’s true that this doesn’t consider purchases actually made from distributors.
But, I’ve found that customers often turn to Amazon and similar sites to buy items from a MLM. This happens even though distributors often aren’t supposed to sell this way. For example, doTERRA products get a large number of sales through Amazon and overwhelmingly positive reviews.
So, the lack of reviews for Essanté Organics may be a good indication that demand isn’t that high.
And, a lack of demand isn’t good when the entire idea is to sell the products. After all, how are you going to sell things if nobody wants to buy them?
Hype and Manipulation
The main focus on Essanté Organics is the organic and toxin-free products.
To a degree, this emphasis separates Essanté Organics from many other health and nutrition companies. However, the area is also a little concerning.
For one thing, not everybody cares about organic products. Many people simply can’t see the different or don’t want to pay the extra cost to get something organic.
Some other people may only care about specific types of organic products. So, they might not be interested in most of what Essanté Organics has to sell.
At the same time, there isn’t much proof that these products are actually healthier. Instead, the company relies almost entirely on hype and ‘common sense’, rather than actually proving anything.
This type of marketing might convince some people but others won’t buy it.
This also means that there is a considerable amount of manipulation within the marketing.
In particular, getting somebody to buy an organic or toxin-free alternatively would typically involve convincing them of how unhealthy or dangerous their current approach is.
Realistically, the concept of toxin free is misleading anyway. The term ‘toxin’ inspires fear but anything can be toxic in the right concentration. When it comes to food and household products, the word is mostly meaningless because companies don’t tend to specify what they actually mean by toxin.
In fact, most of the ‘toxins’ that the products exclude would be excluded in conventional versions too.
This overall pattern is pretty concerning, especially when you’d be selling to friends and family. Honestly, relying on fear isn’t a great sales tactic anyway and certainly isn’t ethical.
You may well have some people who are genuinely passionate about this type of product – and that’s great. But, you’ll probably find that much of your potential audience simply isn’t.
As a result, selling this type of product often ends up more difficult than it first seems.
After all, in many cases, your customers won’t actually be able to notice a difference between using an organic version of a product and one that isn’t. That makes repeat sales more difficult, especially as the products from Essanté Organics aren’t exactly cheap.
At the same time, some of the company’s products are an outright scam.
For example, they have a selection of pH Nutrition products. These are specifically designed to help make your body more alkaline and, by doing so, improve health.
Yet, the concept is a myth and there isn’t any scientific evidence to support it. In fact, the human body naturally regulates pH and you can’t actually change this by consuming pH balanced products.
Instead, all you end up doing is wasting money and possibly changing the pH of your urine (which doesn’t mean anything for health or blood pH).
Plus, many of the products in this range are expensive, which would make it relatively hard to make sales anyway.
Now, in fairness, some of the products from Essanté Organics may be appealing and you might be able to sell them. But, much of the product line relies on fearmongering and hype, which is a horrible way to try and make a living.
My Personal Essanté Organics Review
If you are passionate about having the fewest possible chemicals and contaminants in your products, then Essanté Organics may be a good company to buy from. But, that doesn’t make it a viable income opportunity.
The truth is, most people would struggle to recruit and make sales, partly because this type of product only suits a narrow market of people. Most people simply don’t care enough to spend almost $20 on a bottle of hand soap or something similar.
As a result, this company would only be profitable if you had enough contacts that were interested in the products.
Even then, you still have to deal with the sales, recruitment and team building processes, which are all much more difficult than they sound on paper.
In practice, the MLM model rarely works. Yes, there are some people who make money as distributors, but not all that many. Instead, most people struggle to make sales and to recruit.
Personally, I would only ever suggest joining a MLM if you were exceptionally good at sales and knew you had a passionate audience. Even then, actually making money will tend to be harder than you might assume.
Plus, if you actually were successful, you would end up with a business where you are reliant on one specific company and on your team. This means that you’ll never have the same flexibility as you would if you were working entirely for yourself. Plus, a change in the company or your team could dramatically decrease your profit.
This is why creating your own business is always much more effective.
By doing so, you have more control over your income potential and you also have considerably more flexibility. Plus, you don’t have to actually buy the products from the company and you don’t have to market to people you know.
One way of doing this is through a model called affiliate marketing. The idea does involve promoting products but you’re doing so online. As a result, there is more potential for growth and you can target a much wider audience.
If you want to find out more about affiliate marketing or get involved for yourself, take a look at my Wealthy Affiliate review. The site is an extremely powerful one that can teach you how to make money online, in a way that doesn’t involve high risk or hidden costs.