Company: Damsel in Defense
Price: $149 for a starter kit
Scam or Not: Not a Scam
Overall Ranking: 5/10
An Introduction to Damsel in Defense
Here, the idea is a collection of products that are designed to help women defend themselves in a practical way, along with related products.
The concept is quite cool, especially as there aren’t many companies that specialize in this type of product. However, in this Damsel in Defense review, we’re not just interested in the products themselves.
Instead, this Damsel in Defense review is going to take a look at the potential to earn money through the company. Realistically, it’s important to know what the company offers and how it works before you get involved.
How Damsel in Defense Works
Damsel in Defense is a direct sales company, so your emphasis is going to be on selling the products to people that you know. The nature of this company and their products means that most of your potential audience is going to be women.
The idea here is that you make money by selling the products directly to people. In most cases, these will be friends and family members, although expanding your social circle can help to increase the sales that you make.
Additionally, the company also uses a party-based model.
This is a technique where you are selling the products in a group setting. This gives members a chance to show off the various products, explain what they do and why those products are important.
In theory, parties can work well, as they give you a chance to really promote the products. Peer pressure can also increase the number of sales that you get.
Additionally, you’re supposed to have different people host the parties. When you do this, the events are held at their house using their groups of friends. This can increase your range and let you reach more people.
The people hosting the parties also get various bonuses, including credit and discounted items, depending on the sales from the party.
However, in practice parties tend to attract the same people over and over again, especially as your friends’ social circles will overlap.
Parties aside, making sales is only one component of earning money through Damsel in Defense. Instead, like most other direct marketing companies, Damsel in Defense operates through a MLM model. That model is something we want to focus on a bit in this Damsel in Defense review.
With a MLM model, members are responsible for making sales and for recruiting other people. Essentially, you’re supposed to grow a team under you. As that team grows and becomes more effective, your income increases as well.
The concept is one that sounds great on paper but doesn’t always work out well in practice. To explain why we’re going to take a look at the Damsel in Defense compensation plan.
The Compensation Plan
The compensation plan for Damsel in Defense is actually fairly typical, although it looks a little confusing at first.
The first thing to look at is ranks.
If you’re part of Damsel in Defense, then one of your key aims is to progress up those ranks. Each rank offers greater potential for income. But, as your rank increases, so too does the requirements.
The first rank is fairly basic, no bonuses but also no requirements. So, this is where you’d be if you just wanted to make sales and not recruit.
The next rank is a little more unusual:
For this rank alone, the personal volume is $1,000 but is referred to as APV. The term stands for Accumulated Personal Volume. So, this refers to the collective amount of volume that you are responsible for.
Surprisingly, the company isn’t clear whether this means you have to have sold $1,000 worth of product, or purchased that much. Either is possible, especially as the rest of the figures in the personal volume column seem to refer to how much you are purchasing.
But, either way, $1,000 is a high figure and would take time to reach.
As you progress through the various ranks, the requirements increase, as do the bonuses. Many of those requirements are tied to how much your team sells as a whole. Additionally, some requirements are connected to the rank of your team members.
So, you have to have a team that performs well and you also need some of them to be progressing through the ranks in their own right.
Getting a Successful Team
Team development is one of the main challenges of a MLM.
At first glance, the idea of recruiting a team can seem fairly easy, especially if you are actually passionate about the products from Damsel in Defense.
However, being successful within a MLM means that you have to make a significant and consistent amount of sales, while also recruiting others. Typically, this means you have to have some spare time. You also need to put money into the business for the starter kit and you need to buy products yourself.
Now, you might be able to do all of this without an issue.
But, can the people you recruit? If they can’t, then you’re not going to get far in the business.
For many people, this is where the whole process just falls apart. Essentially, you’re developing a business that heavily relies on other people. You need those people to be passionate and motivated.
If they’re not, well, there isn’t actually that much you can do. After all, you can’t exactly force people to be productive.
Personally, I hate the idea of relying on others for my own business success. There is simply too much that can go wrong, especially as people don’t tend to be reliable.
The Product Selection
To look at the income potential, this Damsel in Defense review also has to take a serious look at the products on offer. With any direct sales company, your chance to make money is strongly connected to what you’re selling. After all, you need to actually be able to make sales.
As such, you want people to be interested in the products and willing to buy.
Well, in the case of Damsel in Defense, there is actually a few different types of products.
The first of these is the most obvious – products for personal defense. For example, the company has stun guns, pepper spray and striking tools.
Now, it is important to note that some of these items are restricted, depending on what state you live in. For example, many states restrict all stun guns and some of the pepper spray products.
As a direct salesperson, you’d mostly be selling products to people in your local area. So, the most relevant restrictions are going to be in connection to your own state.
With this in mind, it’s worth taking the time to figure out the state-specific restrictions.
After all, the process of making money from Damsel in Defense is going to be much more complicated and challenging if some of the company’s products are restricted in your state.
There are also other products to consider. One of these is Digital Defense. Needless to say, this product is focused on protecting individuals and families online.
It does so by offering a protection plan for individuals or families, which you pay for on a monthly basis.
The company provides this graphic as a comparison, suggesting that what they offer is far cheaper.
And yes, it is, to a degree. However, most families wouldn’t use all of those products and in some cases it’s debatable how much benefit they bring anyway. Take Norton Security for example. Relatively few people rely on this service nowadays, especially as there are some powerful free services that offer similar advantages, not to mention the service that Windows itself offers.
The company’s argument for the level of need also feels overblown.
The implication here is that this generic family will experience all of these issues within a single year. The odds of that actually happening are incredibly slim.
To be honest, I would never recommend buying digital protection from a company that doesn’t specialize in that area. With Damsel in Defense, the company doesn’t really seem to have much expertise in digital security, so you probably wouldn’t get your money’s worth.
The final set of products is about family awareness. These include some books and a puzzle pack – all designed to teach families about concepts of safety.
Now, the idea here does make sense. Still, the company doesn’t have much to offer in this range right now, so the potential is limited. Additionally, views on the best practices in complex situations will vary. So, some people may not agree with all of the information being promoted in these products.
The Products and Making Money
In general, the product selection at Damsel in Defense is likely to be appealing, especially to women and to mothers.
Throughout their marketing, the company also strongly plays on security fears, making these types of products feel absolutely essential. In theory, that practice could make it easier to sell the products and there is likely to be significant demand.
However, as part of this Damsel in Defense review, I do want to bring up some issues with this product selection.
The first is that you really have to rely on fearmongering to promote and sell the products. After all, people are only going to buy them if they truly believe that there is a threat.
That technique is a little unethical, especially as the company itself tends to exaggerate some risks. It’s also worth remembering that you are promoting to social contacts, friends and family. There is a significant chance that this technique could lose you friends, especially if some people don’t buy into the hype.
Another issue is that most of these products are single purchases.
This is particularly true for things like stabbing instruments and stun guns. Many people may buy one of each item but they’re not likely to buy repeats. After all, why would they?
Compare this to products like jewelry or skincare, where people will consistently tend to come back and buy more.
For example, one jewelry company using a similar model is Paparazzi Jewelry. This is actually one MLM that I like a little, as the jewelry sold is just $5, so people would tend to come back and buy more time and time again.
In contrast, with Damsel in Defense, many of your repeat sales are going to come from people buy items for friends or as gifts. But, even that isn’t too likely because personal defense items aren’t particularly common as a gift choice.
The one exception to this is the digital security, which is a monthly fee.
Honestly though, I don’t know how many people are going to buy digital security from a company that specializes in physical products.
My Personal Damsel in Defense Review
When I started this Damsel in Defense review, my first thought was that the products on offer are pretty cool and would probably be popular. I still feel that but I’m not convinced about the potential to make money.
More than anything, it seems like there simply wouldn’t be enough ongoing demand for you to be able to make consistent sales.
Now, in fairness, this would depend on your audience. I imagine that some people would get passionate about the topic and might buy a lot of products. But, they would probably be the minority.
So, it is worth seriously thinking about whether you can consistently sell personal protection items to the people you know.
It’s also worth considering whether you want to be trying to make people more afraid and feel less secure, simply to make some money.
I know the world is a dangerous place and having some personal protection is important. Nevertheless, too much emphasis on this area would tend to make people paranoid and may not help their security at all.
Starting your own business offers a lot of freedom, especially when compared to a regular job. But, that’s not really what you’re doing with Damsel in Defense. Instead, you essentially act as their employee, especially as you don’t earn anything unless you make sales.
At the same time, you remain entirely dependent on the company and its products. That means you don’t have a lot of flexibility and your potential for growth is heavily constrained.
The good thing is that there are other options out there. In particular, you can make money with your own business, without having to rely on the complicated and frustrating MLM model. In fact, you can even avoid recruiting and direct sales entirely.
The way to do this is through a process called affiliate marketing.
This technique remains one of the most effective ways to make money online.
It is also exceptionally popular because you don’t need any special skills or previous experience. Instead, you can get involved in affiliate marketing even if you’ve never heard of the concept before.
But, I’m not going to be misleading.
Like any legitimate way of making money, affiliate marketing takes time and it takes effort. You can’t just create a successful business overnight. Instead, you need to be willing to learn and to follow the steps.
However, there is some great training that can teach you what you need to know. The option that I personally recommend is a site called Wealthy Affiliate.
This site is an extensive database of information and training about affiliate marketing, including what you need to know to truly be successful in the field. It is also specifically designed for beginners, so there is step-by-step training and a helpful community that can guide you.