There is a lot of power in the online environment.
In the physical world, small businesses are almost always at a disadvantage, but this simply isn’t the case online.
You don’t need a team of SEO experts to make a killer website that draws in traffic and profit.
In fact, many highly profitable websites aren’t run by companies at all, but by individuals who have learned how to create an online business website that stands out.
It doesn’t matter whether you are trying to earn money online or whether you are promoting a physical business – creating a website has become an essential indicator of business quality.
Search Engine Ranking
With so many websites out there, it is easy to imagine that any site you make will simply get lost in the crowd.
However, search engines mean this isn’t really the case.
Take Google for example, which remains the most widely used search engine.
When you enter a search term into Google, it will come back with pages of sites that it thinks are relevant to your search term.
The earliest results are generally the ones that are most relevant, while the further back you go, the less relevant the websites are (at least in theory).
When you are working out how to create an online business website that actually makes an impact, one of the earliest steps is to figure out how to get onto the first page of search engine results.
Have you ever heard of SEO?
Probably, most people have.
SEO stands for Search Engine Optimization – and does exactly what the term suggests.
If you use SEO well, you optimize your site for search engines, making it more likely that you will rank highly for your chosen area.
One of the most common approaches here is keyword research.
This involves finding out how frequently keywords are searched and what the competition for them is like.
Once you have good keywords, you write content around them.
With good writing and good use of keywords, you can often rank for the phrases you have chosen, meaning that people will actually see your site.
Getting on the first page of search results is good, but it is only part of the battle.
You actually have to get people to visit your website, which means making it sound appealing.
Everyone approaches this part differently – and some ignore it altogether (which isn’t a good idea).
For example, one approach is to create a compelling title.
You want the title to be something that is relevant to the topic you are talking about, but also interesting enough that people will click on it.
A good way to approach this is to think about what you would find interesting.
Maybe you want to appeal to the person’s curiosity or maybe you want to try and sell your site – showing how it is better than its competitors.
This approach extends to another element also, the meta description.
This the little paragraph under a search result that tells you what the site is about.
You have the option of letting the search engine fill this out for itself or writing your own version.
Meta descriptions can be frustrating because it takes time to write a description for every page on your site.
However, they can also be very beneficial.
Using a meta description gives you the chance to really sell your site.
Additionally, if you don’t write your own meta description, the search engine will normally make one from the first little part of your page.
This can end up being a good thing or a bad thing.
You can actually see the downsides of this approach most clearly for recipes and reviews (as you can see below) because you end up with a description that is basically useless.
Details on How to Create an Online Business Website
Making an effective online business website can seem like a challenge, but it isn’t as bad as it seems.
I’ve covered the topic very briefly here to give you some idea of what is involved and why it is worth taking steps to make sure your website gets noticed.
From my own personal experience, the best way to work out how to create an online business, and to focus it on your own needs is to follow a training program.
It is entirely possible to learn everything you need to know on your own, as the information is all online, often on sites like this one.
However, finding the information for yourself is certainly a more time-consuming process, and it can be confusing as some authors are intentionally misleading.
I got my start on a site called Wealthy Affiliate, which offers fantastic training.
My favorite part of the site was the way that the training was step-by-step, which was perfect for when I was a beginner.
As I became more familiar with the internet marketing environment and earning money online, I moved to other parts of the site where there was more advanced knowledge.
While Wealthy Affiliate is my recommendation, feel free to leave me a question in the comments section if there is something you don’t understand or something you want to ask.