Most people are going to get stuck about what to do for content on their website at least once and probably multiple times.
Coming up with website content ideas can be tricky because you have to find something:
- That actually imparts some value
- Is interesting to read
- Is different than anything you have written before
- Isn’t too similar to content on other websites
This can actually get more difficult the longer you have spent working on the same site because there is a very real risk that you will end up repeating yourself.
Even though it might seem tricky at times, great content is essential to having a successful (and profitable) website. There are a lot of reasons why, but here are my top three:
- Content is what keeps your readers interested and engaged. Great content is what keeps your readers coming back.
- The better your content is, the more likely people are to share it. The internet has become heavily social media focused, and people love sharing everything they find that is even vaguely interesting.
- Google recognizes context and quality in content, and the search engine’s algorithms will rank sites based on their content. As Google’s algorithms continue to improve, the search engine is likely to get closer and closer to ranking web pages in the same way that humans would.
So, in no particular order, here are some website content ideas to get you started when you are stuck or to simply give you a new direction.
Writing a review of a product or service is a really good way to get traffic, but it also provides a lot of value for people visiting your website.
Reviews can also be very important for getting sales because people who search for reviews tend to be those interested in buying something.
However, when it comes to writing a review, you should always aim to include your personal experiences and be as unbiased as possible.
Most of the time, your readers will know when you are biasing a review in a given direction, and this can be enough to make them leave the site.
People take it personally when you present a biased review, particularly if that review helps you in some way.
This also means that if you are promoting a product through a review that you should include information about the good and the bad points.
Every product has some bad points, and if you don’t mention them, people start to think that you are biased and don’t pay attention.
Personal Anecdotes or Stories
I always say that who you are is one of your site's greatest assets.
When you share your own story or a part of your life, you are connecting with your audience. This is a connection that they don’t get on many websites and it is an important one.
Often, your own personal stories will let you create content that is unique to you.
After all, no one out there has had the exact same experiences as you.
Getting personal like this can also help to establish your authority.
For example, this site focuses on the concept of making money online, and I have a lot of personal stories that I can tell about my own experiences.
Those stories show people that I know what I’m talking about and also that I’m human too.
Whatever field you are in, everyone makes mistakes and makes bad decisions – and sharing yours can make people feel more relaxed.
Most of the time, a how-to article will have a different structure than a normal piece of content, and this is a good thing.
It can help to break up the monotony of your site.
Sites like eHow can provide fantastic inspiration for how-to articles.
In fact, people often search how to do different things, so search volumes are often pretty good.
You can write a how-to article as just text-based content, but it’s often more appealing to make the article heavily image based – particularly if you are dealing with a confusing topic.
Whether it is video, audio or text-based, an interview is a fantastic type of content and it’s great to break up more traditional posts.
There is so much value in an interview both for you and for your readers.
If you are interviewing another person within your niche, you can dramatically improve your authority and you also have the chance to gain followers from the person who you are interviewing.
If you have a hobby or a passion-based niche site, you might choose to interview someone who is active or popular in that field.
That interview could even provide you with inspiration about new content to create.
Sometimes interviews work best when they are entirely impromptu, but most times, having a set of questions to ask can help to guide the process.
After all, you don’t have to use the questions if everything is going well.
Themed Link Lists
Link lists can be a fun type of content if you are looking for something different.
The idea here really is for the list to provide value to your audience.
Link lists won’t work well for everyone. One problem is that you are intentionally linking people off your site, which you might not want to do, it really depends on your preferences.
One example of a link list is on some type of craft site to link to top 10 suppliers or top 5 places to go for inspiration.
If you are doing a link list try to avoid linking to any direct competitors. The last thing you want to be doing is sending your visitors to someone who offers much of the same thing that you do.
Another example of a list that provides value would be a list of top places to get work as a freelance writer along with commentary on what each site offers and their disadvantages and advantages.
This is an important resource for anyone wanting to get into the freelance writing field, and lists like this are hard to find.
Question and Answer Posts
One good way to connect with your audience is to dedicate posts to answering questions that people ask on your site or on your social media channels.
This gives you the chance to show you are paying attention to your audience, and you end up answering questions that many people had, but most didn’t voice.
An interesting approach to content is developing opinion pieces.
This type of content gives you the chance to talk about your own personal perspective on a given issue. This can be particularly relevant if the issue you are writing about happens to be controversial.
It’s normally a good idea to label any opinion posts as such because this gets you out of having to act as an authority on the topic.
In an opinion post, you might choose to intentionally disagree with a commonly held perspective.
Just make sure you actually give reasons for your perspectives, because people are going to pick them apart.
Opinion pieces can be a fantastic way to get engagement on your website because people are often strongly opinionated about some topics.
However, do be careful, because some opinion pieces can open up a flood of responses, which you may not be prepared for.
Addressing misconceptions and myths is another fun type of content that you can develop.
When you were trying to figure out website content ideas, did you notice any common myths in your field? Odds are there are some.
Personally, I could think of close to 100 myths in the nutrition field alone – things that people believe even though they simply aren’t true.
Content where you address myths can be very engaging and interesting to your readers and it gives you a chance to write a different type of content.
Just be warned. Regardless of how good your argument or your evidence is, there will normally be someone who disagrees with you.
People hold onto myths emotionally, believing them because they want to, not because there is any evidence one way or the other.
People like that cannot be convinced by logic, but that won’t stop the post from being interesting to most of your readers.
So, what do you think?
Do you have other favorite types of website content ideas that help to break the pattern of content on your site?
You can also head over to Wealthy Affiliate and have a look at the training that the site has on content and on developing your website in general.
In fact, I think that Wealthy Affiliate is the perfect place to go for anyone wanting to create a website or wanting to optimize a website that they already have.